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Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with five major ad-tech players. The company confirmed today (22 March) that header bidding will available to mobile web publishers via its partnership with five adtech companies – AppNexus, Index Exchange, Media.net, Sonobi and Sortable. Header bidding has grown in popularity due to its more transparent nature and ability to increase revenue for publishers. The process allows publishers...

As Ad Week hits the midway mark, catch up with all the news you might have missed from Tuesday at the conference. Watch the video above to find out… What the response was when Channel 4 announced a possible partnership with Moat How the Independent will be taking on the force of fake news Why Dentsu Aegis is activating an escape room at Ad Week And why Advertising Week itself is now embroiled in Google’s woes Catch up with more news and...

William Shakespeare once wrote, “What's in a name? That which we call a rose by any other name would smell as sweet.” For the star-crossed lovers of Romeo and Juliet, it meant that a name is nothing but an artificial and meaningless convention. Many panelists at SXSW seemed to have a similar mindset. Take chatbots, for instance. There are two kinds: chatbots that rely on scripted query and response systems and those that are powered by artificial...

Adobe has launched Experience Cloud as its latest offering to large-scale enterprises’ marketing departments, with a integrated set of software tools that will use cloud computing to help brands integrate their advertising, analytics tools as well as other digital touch points to hone their customer experience offering.  The enterprise IT giant used its annual showcase event Adobe Summit this year to debut the tool which it claims will help marketers (and indeed wider enterprises) adapt to the...

Snapchat has inked a deal with MGM television to develop and produce original content for its Discover platform. The partnership marks Snapchat's first collaboration with a major entertainment studio, adding to the arrangement Snap already has in place with a number of leading networks like NBC, ESPN and the BBC.  Unique content from MGM will now sit within the platform's Discover section for publishers, with the offering taking on the format of a Snapchat Show. The standalone programming will tell "a...

The renowned SXSW experience wrapped up in Texas last week, and at an event marked by innovation and brand initiatives, the Austin-based digital agency Drumroll created a measurement tool to monitor the 'buzz' about the brands at the event. The 'Brand Love Score' algorithm monitored Twitter throughout the event. By looking at the sentiment and impact of each tweet, and assigning it a value, the team was able to provide a Brand Love Score for each...

Microsoft has reportedly developed a custom version of Windows 10 for the Chinese government. That’s according to The Verge, which also reports Microsoft worked with communications equipment company China Electronics Technology Group on the customized operating system. Further, according to the Wall Street Journal, Microsoft is mum on what exactly it changed in this particular version to satisfy government security concerns. The Verge noted the Chinese government banned Windows 8 due to said concerns and even kicked off an anti-monopoly probe against...

The Church of England is “spectacularly bad” at forging a successful media and comms strategy according to Communard-turned-cleric Richard Coles, who believes his denomination falls down particularly when it tries to adapt too much to the modern marketing. The reverend told The Drum that he believes it to be ironic that the CoE’s communications aren’t as effective as they should be considering Christianity has been specialising in that field for the last two millennia. “I think partly there’s...

Hungary is currently looking to scrub out brands using ‘totalitarian symbols’ a phenomenon which has brought Dutch lager brand Heineken under the microscope. The brand’s red star is under review via the proposed law that would cull imagery such as the communist star from being displayed in the “interests of domestic public order and public morality,” reports the Financial Times. Heineken has responded to the bill – claiming that it uses the red star in all the territories...

The board of the PSA Group, which makes Peugeot and Citroen, has reportedly agreed to purchase Vauxhall and Opel from General Motors (GM).  An official announcement is expected to be made tomorrow (Monday 6 March), with ministers confident that the deal will secure 4,500 manufacturing jobs and pensions, with no immediate plans for the closure of Vauxhall’s Luton and Ellesmere Port plants.  However, there are concerns for jobs and pensions once existing contracts start to expire in 2021,...