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Amazon has avoided a $1.5bn (£1.2bn) tax bill in the US after a court ruled that it was legal for the online retailer to have paid tax on its European sales through a Luxembourg sub-company. The lengthy court battle between Amazon and the Internal Revenue Service (IRS) came to a conclusion after Judge Albert Lauber ruled in favour of Amazon. In his ruling Lauber said it was legal for Amazon to have funnelled its European sales through a...

Uber's self driving car initiative is on hold after one of its cars was left on its side following a crash. The incident occurred in Arizona and involved a Volvo SUV operating in self-driving mode. The crash badly damaged another vehicle, however Uber said no one was hurt. A spokeswoman for the police in Tempe, Arizona said the accident occurred when another vehicle "failed to yield" to the Uber car at a left turn. "There was a person behind...

Boris Johnson has attacked Google for its failure to curb jihadist websites, mounting more pressure on the internet giant which could also be forced to cut advertising fees on YouTube in response to extremist content. Speaking to The Sunday Times, the foreign secretary said he was "furious" about Google and other internet firms for the way they financially benefit from terrorist content. "It’s disgusting," said Johnson. "They need to stop just making money out of prurient violent material.” He...

If you’re a fan of Chrissy Teigen’s hilarious tweets, you’ll love her in a behind-the-scenes clip from her partnership with Smirnoff. The supermodel and co-host of Spike’s “Lip Sync Battle,” has teased the partnership with the vodka brand with a video of her burping, giggling, eating a burrito and more. On Instagram, where the videos has over 1.6 million views, Teigen wrote, “Guys. It’s official. I’m in a relationship with @SmirnoffUS! I could have gone for a fancy...

As spectators walked by to see Wall Street’s infamous bull, the “Fearless Girl,” a statue created by McCann New York and its client, State Street Global Advisors, stared at them. That little girl, a symbol of female power and the call for women in leadership, made a statement. Simply put, in 2017, consumers, and the brands that are looking to reach these consumers, have been paying more attention to women and advocating for women’s rights. “As the Women’s...

Supermarket Tesco has made a bold decision following the introduction of the new 12-sided pound coin - it is to unlock its trolleys in around 200 stores until it can fit locks capable of handling the coins. There's a wider story at play, the pound, which comes into circulation on Tuesday 28 March, is incompatible with a lot of machinery designed for the round pound coin. This could conceivably create widespread problems for the likes of vending machines,...

High street food chain Pret bit off a little more than it could chew with its latest internship scheme for 16-18 year olds after it fell into the old trap of offering them unpaid positions with the company to gain experience. Earlier in the week the company announced that it will be looking for 500 UK teenagers to bring them aboard for a week of unpaid work experience - called the Big Experience Week. Andrea Wareham, HR director...

When Bernie Ecclestone finally handed over the keys to the Formula One brand and all its fortunes earlier this year, marketers delighted at the previously unthinkable prospect of a revamped commercial model under Liberty Media’s tenure. And going by the account of McLaren, the changeover’s new regulations appear to be exactly what the sport has been looking for. Rules on sponsorship that were developed and staunchly protected by the old guard were infamously restrictive and “one dimensional”,...

20th Century Fox has ramped up the marketing around its resurrected franchise, Alien, by unveiling a widely praised poster for its next venture, Alien: Covenant. The studio has went all in with the creative with the featured one-sheet that complements dialog from the trailers 'The path to paradise begins in hell', it will likely spring up globally in OOH buys to promote the movie. Seeing the return of Alien director Ridley Scott, the studio is keen to remind movie audiences of the...

Amazon is reporting the success of its drone delivery service, having announced the completion of its first public US drop-off. The Prime Air project was showcased during an event at the Mars Conference in California  which annually displays 'Machine learning, home Automation, Robotics and Space exploration' innovations to invited guests.  During the exhibition this week, Amazon had a fully automated flying drone deliver a package filled with sunscreen. It has been a long-time coming with extensive tests taking place under...