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This was my first time attending Mobile World Congress, and it was not what I expected. I've been aware of MWC for a long time but had previously chosen to follow developments from afar. This year, however, I decided to see for myself what was taking place and was surprised when what I saw transcended mobile and was more reflective of what I can only describe as a European CES. Sure, there are booths with hundreds of smartphone...

Ex-California governor Arnold Schwarzenegger who replaced Donald Trump on  NBC’s Celebrity Apprentice is leaving the show. And in a statement he  suggests Donald Trump is the reason. “I loved every second of working with NBC and Mark Burnett. Everyone – from the celebrities to the crew to the marketing department – was a straight 10, and I would absolutely work with all of them again on a show that doesn’t have this baggage,” Schwarzenegger said in his...

Nike has launched a new digital tool, the Hypervenom 3 Reaction Generator, that allows soccer players everywhere to showcase videos of their goals and receive unique responses from Nike’s professional athletes. The tool gives them fun videos to share on social media and ways to boast about their shot-taking prowess. To get their goals into the generator, players, coaches and fans can upload videos to the generator through Nike via their mobile phones. When they do, they...

Simple fact: Creatives moan about clients shitting on or watering down their ideas. We get pissed. I mean, really pissed. We spit venom and sling insults around. It’s no secret. Very few of us, however, stop, take a step back, and ask if we would follow through and make the work we truly want if there were no restrictions whatsoever. Of course, you might immediately think, 'that’s the best opportunity ever for a hungry creative! No rules! Fuck yeah!' Not...

March has just begun but the TV upfront season is now underway. Nickelodeon kicked off the annual party-meets -resentation season with a beautiful event yesterday at New York City's Jazz at Lincoln Center.  Viacom's upfronts were infamous for their awkward opening shout outs to Philippe Dauman and Tom Dooley (the former CEOs) who would usually sit in the audience, stand up and awkwardly wave to everyone. This yearly occurrence, while in a corporate setting, definitely didn't communicate the vibe of...

When Facebook doubled down on its Messenger chatbot feature last year many marketers were convinced that the social network had ushered in a new era of "conversational commerce," but Mark Zuckerberg's platform appears to be dialing back a bit.  Bots on Messenger has been updated, with Facebook announcing a rejig which pushes back on text speak within the service, instead encouraging users to interact with bots via clickable menus. Facebook has told bot creators that the new persistent menus will...

David Harbour is well aware that his recent fame from the Netflix smash Stranger Thingsis hard earned and possibly fleeting. That didn't stop him, however, from being quite outspoken and passionate at the SAG Awards earlier this awards season, which launched him to perhaps greater notoriety, at least temporarily. Harbour addressed his newfound fame, the speech and how he communicates with fans on social media at a panel at Social Media Week (#SMWNYC) in New York on Thursday...

Believe it or not, SXSW isn’t all taco trucks and BBQ. It’s essentially a getaway to inspirationville, population a TON of marketers, artists and other creative types who don’t only wear black (besides myself – I’ll wear any color as long as it’s black).  Roll your eyes and call me corny all you want, but hear me out. When you remove people from their everyday jobs and cities, give them the weekend and not-so-strict agendas that allow...

Lenovo has returned to prominence brands Moto, and Motorola in some markets, globally as a means of capitalising upon the recognition afforded by the retro brand. The Drum caught up with Jan Huckfeldt, vice president and chief marketing officer of Motorola, at MWC to see just where the Motorola piece fits into the Lenovo jigsaw. The Moto identity, batwings logo and sonic identity 'Hello Moto' has returned to the fold, in marketing and on products, contrasting with the announcement it would close...

WPP has brushed aside Brexit fears to post healthy 26% rise in pre-tax profits to £1.8bn, flattered by the recent devaluation of the pound on international currency markets and an acquisitions spree. This strong showing was underscored by a heady 16% rise in billings to £55.2bn and a healthy 17.6% rise in revenues to £14.3bn with universal trading growth across all  regions from Asia-Pacific to Africa and the Middle East. Not all is rosy in the WPP garden,...