support@addysocial.com

Top

On March 18 "Talang", the Swedish version of talent show "Got Talent", launched its seventh season. To celebrate, the channel gave Swedes the unique opportunity to become 'Big in Bangkok' and show their talent on a giant video screen in Thailand's capital on the day of the premiere. For the chance to be featured on the screen that TV4 rented for the event, talented viewers simply had to shoot a video of their talent and upload it...

Tencent’s 4Q 2016 results saw a 44% jump in revenues to US$6.3b compared to last year, driven mainly by value added services (VAS).  VAS revenues saw a 27% increase to $4.2bn for 4Q 2016 compared to a year ago. Online game revenues rose 16% to $2.6bn, driven mainly by contributions from major smartphone games. Social networks revenue surged 51% to $1.5bn, driven mainly by growth from the digital content services, including digital music business and virtual item...

Netflix's new Stranger Things promo features Singapore’s Yishun MRT Station in an eerie light, cementing Yishun’s strangeness. The video clip has the caption, “is Yishun cursed, simply unlucky, or struck by something stranger? We’ll leave that to you to decide…” Yishun has developed a reputation for the strange, with cat killers, attempted murder and even an attack at a shopping centre. These events in Yishun stand as au contraire of Singapore’s status as a safe city. Stranger Things saw...

Indonesia press reported that Jiro Inao, a Dentsu Media employee, committed suicide in Indonesia. Jiro Inao was a Dentsu Media business director and general manager of popular Indonesia girlband, JKT48. While the motive behind the suicide is not known, local press and police have speculated that work pressures may be the motive. Jiro’s passing brings back to fore the issues of agency overwork, along with the recent passing of an Oglivy employee in the Philippines. Dentsu has already felt the...

Indonesia press reported that Jiro Inao, a Dentsu Media employee, committed suicide in Indonesia. Jiro Inao was a Dentsu Media business director and general manager of popular Indonesia girlband, JKT48. While the motive behind the suicide is not known, local press and police have speculated that work pressures may be the motive. Jiro’s passing brings back to fore the issues of agency overwork, along with the recent passing of an Oglivy employee in the Philippines. Dentsu has already felt the...

IPG Mediabrands have named Arun Kumar as the group’s first chief data and marketing officer. This will be in addition to his current role as global president of Cadreon, IPG’s programmatic technology arm. In this new role, Kumar will manage the global operations of Cadreon, as well as oversee Mediabrands insights and technology divisions. The group reporting to Kumar will now be responsible for all data-driven solutions and analytics infrastructure within Mediabrands to support the IPG network. Kumar...

As the dust settles on a painful week for Google, there’s no doubt that advertisers have paid the price for the mismanagement of a fragmented media supply chain. But now they’re starting to ask the kind of questions that could rattle the online media industry to its very foundations. That frustration spilled over in two ways over the last few days: Google executives saying sorry for a brand safety issue it has yet to sufficiently tackle; and senior marketers...

I don’t often criticize other people’s creative, but when I do it’s because a brand has decided to ruin a much-loved campaign.  Seriously, why did the creative minds behind one of the best ad campaigns of the past decade – Dos Equis’ “Most Interesting Man in the World” — decide to gut its soul?   Seventy-seven year-old Jonathan Goldsmith’s “Most Interesting Man” was your quirky, traveled uncle or grandfather. It was never enough that he was seated in a...

What is a marketing conference without its well-rehearsed soundbites? We’ve rounded up the definitive quotes of #AWEurope, which range from the Matt Brittin-apologetic to the Nigel Clarkson-piss-take. Watch the video above for key insights from the likes of Dave Trott, Christian Broughton and the ever-thoughtful Gary Barlow. Catch all the news and analysis from Advertising Week Europe 2017 here. Source: New feed...

Pantene is shining a spotlight on African American hair in the latest installment of its Strong is Beautiful campaign. The ad, which stars Lion Babe singer Jillian Hervey alongside other African American women, promotes the brand’s recently launched Gold Series hair care collection. According to Pantene, Gold Series marks the first time that the brand worked with African American PhD scientists, stylists and dermatologists to co-create a hair care collection. The new line, which includes eight different...