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Hyatt is kicking off a new global campaign this weekend with a 30-second spot that will air during the Academy Awards on Sunday. The ad, which marks the first time in nearly a decade that the hotel company is advertising the overarching “Hyatt” name in a television spot rather than one of its individual brands, is centered around the idea that travelers should embrace and try to understand the different cultures they visit rather than be fearful...

In what has become something of an annual tradition, Bing Predicts has looked into its crystal ball and determined the 89th Academy Awards on February 26 are going to be a very good night for La La Land. That’s because Bing analysis indicates the comedy-drama-musical should to take home statuettes for Best Picture, as well as Best Director, Best Original Screenplay, Best Cinematography, Best Original Score, Best Original Song and Best Production Design – in addition to Best Actress...

The new Formula1 car, which was launched by McLaren earlier today (24 February), fashioned a newly developed pure breed McLaren livery, designed in collaboration with brand consultancy The Clearing. The choice of orange was inspired by McLaren’s history, as their first ever victory in 1968 was achieved in a car with a distinctive orange coat. Andy Howell, creative director and founder of The Clearing, said: “The new car livery is a significant shift away from the traditional coach...

Donald Trump's already controversial presidency has sparked a creative renaissance across arguably the most diverse group of protestors ever assembled to a common cause. The media, and most interestingly, the covers they've created signifying the new POTUS, have largely been united in their views while truly unique in their execution. As part of the Chip Shop Awards - the creative awards with no rules - The Drum is on the hunt for new creative work that makes Potus pout-us. We've scoured the web in celebration...

People often don’t ask the right questions, if any at all, when they go to the doctor. Highmark Inc., the fourth largest Blue Cross Blue Shield-affiliated health insurance provider in the US, is out to change the way people interact with their docs with a new ad campaign called “Ask the Doctor.”   The campaign, done through Partners + Napier, includes digital banners, mobile ads, direct mail and TV spots. The spots, directed by Chris Hooper of L.A.-based...

‘This Girl Can’ has returned to empower more women to overcome judgement and take up exercise with a new campaign featuring the work of iconic poet and civil rights activist Maya Angelou. The second installment of Sport England’s hugely successful campaign, which is estimated to have encouraged 2.8 million women to become more active, stays true to the original formula while incorporating new insights and messages. The new film for the campaign features a soundtrack playing alongside a...

It’s pretty safe to say that ads during the Oscars have been better than the ones during the Super Bowl for the last several years now. Sure, there are exceptions, but as a general rule, the Super Bowl is generally getting its butt kicked. From production values to the writing to the intelligence of the concepts and the artful attention to craft and detail, the Oscar commercial is superior in every metric, except two: the size of...

We’re just a few days away from the 2017 Academy Awards ceremony and the speculation is rampant. Will La La Land dominate? Will #oscarssowhite become a thing of the past with big wins for movies like Moonlight or Hidden Figures? It will all come to a head Sunday night when Jimmy Kimmel hosts the broadcast, which will be accompanied by the annual commentary about how it’s overlong, how someone important was left out of the “In Memoriam”...

As the Oscars draw closer, many are looking at the diversity and gender equality in the film industry. While strides have been made over the last several years to have more gender equality in film and media, there is always more that can be done on that front. That is why 50 Hollywood leaders and influencers, including studio heads, agency partners, senior network executives, talent and guild representatives brought together by Women In Film and Sundance Institute have...

There is no one blueprint for programmatic, not now and not in 12 months’ time. The route that each brand takes will be determined by its business principles and by its approach to marketing. Nevertheless, the choices that all brands make will be driven by some common themes, including resource, transparency, integration, geographic footprint, data and technology. The key question that all brands will be asking is whether they have the resources or the reason to run these...