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Lenovo has returned to prominence brands Moto, and Motorola in some markets, globally as a means of capitalising upon the recognition afforded by the retro brand. The Drum caught up with Jan Huckfeldt, vice president and chief marketing officer of Motorola, at MWC to see just where the Motorola piece fits into the Lenovo jigsaw. The Moto identity, batwings logo and sonic identity 'Hello Moto' has returned to the fold, in marketing and on products, contrasting with the announcement it would close...

WPP has brushed aside Brexit fears to post healthy 26% rise in pre-tax profits to £1.8bn, flattered by the recent devaluation of the pound on international currency markets and an acquisitions spree. This strong showing was underscored by a heady 16% rise in billings to £55.2bn and a healthy 17.6% rise in revenues to £14.3bn with universal trading growth across all  regions from Asia-Pacific to Africa and the Middle East. Not all is rosy in the WPP garden,...

STV has highlighted ongoing political uncertainty, amplified by increasingly clarion calls warning of an impending second referendum on Scottish independence, as a cloud hanging over its medium-term prospects. Despite reporting a 3% revenue growth to £120.4m for 2016, worries over a possible constitutional crisis clouded an otherwise strong set of financial results.  Operating profit however fell by 3% to £19.7m although the broadcaster's digital growth saws digital revenues rise by 205 to achieve £7.9m.  These numbers belie yet further...

Pilgrims Choice, the makers of brands such as Pilgrim's Choice and Kerrygold, has appointed Above+Beyond as its lead creative agency having parted ways with Karmarama earlier this year. Following a four-way competitive pitch, the London independent creative shop will take on responsibility for the provision of strategic creative services across both brands in the UK.    Mike Harper, director of marketing for Oruna, said: "We’re on a mission to drive loyalty to our brands and put some excitement back...

Line launched its first AI assistant Clova at Mobile World Congress this week, stating that the tool will be core to its plans to become the biggest AI platform in Asia Pacific. “AI is our most important project at Line, and represents a paradigm shift as dramatic as the rise of the smartphone a decade ago,” said Line Corp CEO Takeshi Idezawa. “The Clova platform allows Line’s existing services to interconnect, moving users post-touch, post-display, and even...

For those countries that observe Lunar New Year, it is indeed one of, if not the biggest travel season in Asia Pacific. But a little known fact is that the month of January, as a whole, sees a great surge in spring and summer travel searches, the so-called “January jump” — on a global level. January is a time of frenzied consumer interest in travel deals and new destinations, it’s a time of new year resolutions that...

Marks and Spencer (M&S) is the brand that British women have the best impression of according to new analysis. This is despite a tumultuous period for the retailer that last year saw it suffer its biggest fall in clothing sales since the 2008 banking crisis. The research by YouGov analysed the ‘Impression’ score (which of the brands do you have a favourable impression of?) for 10 brands including Boots and John Lewis over the 52 weeks to...

Groupon launched a new spot, “How to Save on Restaurants,” targeted to the ever-working millennial. Forgoing the grocery store or cleaning dirty dishes, Groupon suggests saving on restaurants through its offerings. Through this new spot in, with creative from the O’Keefe Reinhard & Paul agency, this campaign worked “to reach an increasingly cord-cutting millennial audience,” according to Jon Wild, VP marketing North America, Groupon. During the holiday season, Groupon created its first-ever holiday campaign, “Gift the Experience.” The...

Marketing something as dull as car batteries is no easy task, but Dallas-based agency Firehouse has managed to create a fun, clever campaign for Interstate Batteries that shows drivers how the brand's trusty products can prevent calamity. In one ad, an indignant grandmother decides to write her grandson out of her will after she learns that his dead car battery is what’s keeping him from visiting her. In another, a cheesy heavy metal band called Pegasus can’t...

The American Association of Advertising Agencies – the 4A’s – has named Marla Kaplowitz the organization’s new president and chief executive officer. The trade association that represents the advertising agency business named Kaplowitz, CEO of MEC North America, unanimously by a 10-person selection committee comprised of 4A’s board members and let by 4A’s board chair Bill Koenigsberg. Kaplowitz, who has also worked at Ammirati Puris Lintas and DMB&B, was chosen for her deep experience at media and creative agencies,...