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Manchester United have hired former Yahoo and Sony Pictures executive Phil Lynch as their new chief executive of media as the club looks to roll out its international television channel app MUTV. Lynch will be responsible for overseeing United’s digital media strategy which will include the recently launched MUTV app- a subscription based app for the club’s television channel which will offer fans in165 countries the chance to view match broadcasts. He will also manage the creation and editorial...

Agency bid-rigging has underlined the friction that exists in the agency and production landscape. It’s a story that first broke at the end of last year, and the bid-rigging production scandal, first exposed in the Wall Street Journal, keeps gathering pace. What started with an investigation by the US Department of Justice into agencies requesting that independent production companies inflate their prices to ensure their in-house team won the work, has resulted in leading independent production companies...

FCM Travel Solutions, a travel management company headquartered in Brisbane, have launched an AI pocket travel assistant set to make waves at the Business Travel Show 2017 in London this week, thanks to assistance from design and branding agency Underscore. The chatbot was created to to offer corporate travellers a seamless end-to-end experience via a conversational interface to answer questions, anticipate needs, make recommendations and perform actions. As a highly interactive and travel-savvy creation, Sam:] – the 'Smart Assistance for...

Soundtrack Your Brand, a company that wants to bring music streaming to businesses, has closed a $22m funding round to ramp up global expansion. The funding round was led by first-time investors Nordic VC fund Industrifonden and Balderton Capital, as well as previous investors such as Telia Company, Northzone, Creandum, and HMP. Background music should be a key element of a brand’s in-store identity, according to the Spotify-backed Swedish startup. “Background music today is sold as a utility,...

NASCAR and DeskSite have launched NASCAR DeskSite, an app that brings HD video content to viewers. The DeskSite will have content such as “interviews with drivers and pit crews, race highlights, breaking news, behind the scenes coverage and more,” according to NASCAR. “NASCAR.com represents a massive portal through which millions of fans engage with our sport,” said Colin Smith, vice president, NASCAR Digital Media, in a statement. “Now, thanks to NASCAR DeskSite’s automatic updates and offline viewing features, our...

Since trading evolved into the art of business, companies have fashioned their history and ethos into a story that customers can follow. Yet, while the rise of influencer marketing proves itself as a great way to market a product in the technological era, brands' personality is getting left behind. We asked our Drum Network agency members,"as influencer marketing becomes a popular choice of promotion, the product becomes an accessory of the person in the spotlight. Should influencers...

La Liga has announced a deal with Facebook to live stream regular matches on the social media platform. The governing body for the top two divisions of club football in Spain will show free broadcasts of the Primera División’s Friday night fixtures on Facebook. The deal was made possible through a partnership with the league’s technical services supplier Mediapro and will run until the end of the current season. It kicked off on Friday (17 February) when Granada’s 4-1...

According to YouGov, Aldi and Lidl are currently the UK’s most popular brands. But these two leading global discounters are not the only brands to successfully shift consumer perceptions towards low cost items. In fact, some value brands have gone as far as creating partnerships with their upmarket cousins to attract new customers, such as Ikea's upcoming collaboration with Danish design brand, Hay, for a new line of furniture and homeware. But is this mutton dressed up as...

Apple has restructured its relationship with TBWAMedia Arts Lab that will see it spend less time trying to localise brand campaigns, and instead ramp up efforts on its regional and digital output. According to AdWeek, Apple has been moving the big-budget global campaign work in-house over the past few years and has been using the agency’s regional teams in London and Tokyo, for instance, to translate that overarching campaign idea for local audiences. However, moving forward it wants...

Microsoft founder Bill Gates has suggested that companies that use robots in place of human labour should pay some form of tax on the profits that automation derives. In an interview with Quartz, Gates said: “Right now, the human worker who does, say, $50,000-worth of work in a factory, that income is taxed and you get income tax, social security tax, all those things. If a robot comes in to do the same thing, you’d think that...