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The Drum seeks out and talks to some of the most interesting people working in the global media and marketing sector in an effort to get to know them better. This week In this week's 10 Questions With, Diageo's Jason Chebib offers his thoughts on buzzwords, social media use and Arsene Wenger.   What was your first ever job? I tutored Latin, aged 12. I’d only done a year’s Latin, but it was just enough to teach 10-year olds who’d missed the...

With the rise of a digital economy, digital travel sales in India are set to touch the $22.52bn mark in 2017, according to eMarketer. According to Indian Ministry of Tourism, India registered an 11% year-on-year increase in foreign tourist arrivals (FTAs) during 2016, with as many as 9 million tourists visiting the country, excluding visits by non-resident Indians. This has facilitated growth of online marketplace and hospitality service like Airbnb in the Indian market. Airbnb's CEO Brian Chesky believes that...

Uber’s board has voted in favour of making Dara Khosrowshahi, the current chief executive of travel company Expedia, its new chief executive. While Khosrowshahi has yet to formally accept the offer, an Uber spokesman confirmed the news with TechCrunch, saying: “The Board has voted and will announce the decision to the employees first.” With Meg Whitman, CEO of Hewlett Packard Enterprise, turning down the job publicly, it leaves Khosrowshahi, who has been running Expedia for more than a...

Taylor Swift is teaming up with US retailer target to release two exclusive print magazines to promote her new album, Reputation. The singer unveiled the title track of the album - Look What You Made Me Do - following a carefully orchestrated social media hiatus as part of a PR stunt last week.  Now, her marketing team have announced a collaboration with Target to promote the singer's album, taking shape in the form of a 72-page collectable magazine, which...

Kwik Fit has consolidated its agency roster into Cogent, following a four-way competitive pitch. The move will see Cogent serve as the brand's lead strategic and creative partner for through the line communications.  The Birmingham and London-based agency has been tasked with lifting consideration and driving commercial growth for Kwik Fit and its brand portfolio. The agency's first work for the car serving and repair company will run nationwide this autumn.  Kwik fit has previously worked with a number of...

Peter Dinklage is perhaps best known for his role as Game of Thrones' intelligent and witty tactician Tyrion Lannister, but Cisco has recruited the actor to take on a very different role in its latest spot.  The brand's 'The Network. Intuitive. Explained' ad seeks to unpack the computing firm's "intent-based network" solutions which allow clients to speed up their digital operations. The cinematic two-and-a-half-minute film shows Dinklage boldly wandering through the streets of London describing how simple the new network is as he contemplates the hyper-connected...

Carling has insisted that customers have not been misled, after conceding that the actual level of alcohol in its beer it lower than the amount advertised. Carling advertisers the lager as having 4% alcohol by volume (ABV) but it has been brewed at 3.7% since 2012. The admission from the brewery's US-based owner, Molson Coors, came during a hearing brought by HMCR which centered around claims that Carling had underpaid tax by more than £50m between September 2012 and January...

Verizon has gotten plenty of miles out of Thomas Middleditch as a spokesperson, but for a new spot in the campaign, he’s joined by a Spanish-speaking lookalike. Global creative agency The Community (La Comunidad) has added a twist to the brand’s focus of finding the right mobile network. The new spot, ‘Date Interrupted,’ premieres today (August 27) during the 2017 MTV Video Music Awards (VMAs). In the spot, a Spanish-speaking couple dines al fresco, enjoying a rare evening away...

Hacker group Mr Smith claims to have accessed plot details around the Game of Thrones season seven finale.  The collective sent an email to Mashable over the weekend, which the title says contained a data dump featuring plot summaries and outlines which appear to provide, in exact detail, just how this season will end. Mashable has chosen not to publish the explicit details, mentioning that Mr Smith said in an email: "Game of Throne [sic] is over. Wait for major waves!!!...

Hacker group Mr Smith claims to have hacked the Game of Thrones season finale in an email sent to Mashable. Mashable has chosen not to post the explicit details. All they mentioned was that Mr Smith in its email said: "Game of throne is over. Wait for major waves!!! RIP HB-Old." Earlier, in a note to employees HBO chairman Richard Plepler wrote: “As most of you have probably heard by now, there has been a cyber incident directed at the...