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As the Oscars draw closer, many are looking at the diversity and gender equality in the film industry. While strides have been made over the last several years to have more gender equality in film and media, there is always more that can be done on that front. That is why 50 Hollywood leaders and influencers, including studio heads, agency partners, senior network executives, talent and guild representatives brought together by Women In Film and Sundance Institute have...

There is no one blueprint for programmatic, not now and not in 12 months’ time. The route that each brand takes will be determined by its business principles and by its approach to marketing. Nevertheless, the choices that all brands make will be driven by some common themes, including resource, transparency, integration, geographic footprint, data and technology. The key question that all brands will be asking is whether they have the resources or the reason to run these...

Since trading evolved into the art of business, companies have fashioned their history and ethos into a story that customers can follow. Yet, while the rise of influencer marketing proves itself as a great way to market a product in the technological era, brands' personality is getting left behind. We asked our Drum Network agency members,"as influencer marketing becomes a popular choice of promotion, the product becomes an accessory of the person in the spotlight. Should influencers...

Benefit’s eyebrow range is the biggest part of the beauty brand’s business and last year it launched a loyalty app for brow waxing giving it, for the first time, a view of how people are engaging with the service. The ‘Brow Wow’ app has been up and running since last November, allowing people to book a waxing appointment at their local Benefit Brow Bar. For every wax the customer has, they collect a digital stamp and, based...

Who knew that a non-league footballer eating a pie on live TV would catapult British football into a crisis about its relationship with betting brands? It certainly is a funny old game. But ‘piegate’ does raise some serious questions that I’ve been asking myself for some time – mainly, isn’t it time that football reduced its dependence on money from the gambling companies? The problem has been building since 2005, when the Gambling Act allowed betting brands on...

Jigsaw, a Google subsidiary has revealed it's working to eliminate online abuse using artificial intelligence. The company is using algorithms to identify abuse at scale, using the self-learning technology to find and moderate the comments as part of its conversational AI project called ‘Perspective’. “Few things poison conversations online more than abusive language, threats, and harassment. We’re studying how computers can learn to understand the nuances and context of abusive language at scale.” Reuters reports that the tech has been...

Ecommerce giant Alibaba has signed a strategic partnership with supermarket operator Bailian Group as it seeks to merge online and offline retail.  The deal will integrate Alibaba’s almost 500 million active users with Bailian Group’s 4,700 supermarkets, convenience stores and pharmacies across China.  The two retail giants will leverage consumer data to integrate offline stores, merchandise, logistics and payment tools in a bid to create a better shopping experience for customers.  As part of the deal, Alibaba and Bailian will...

​Telefonica wants to become a force in the $100bn mobile advertising market, but has ruled out embarking on an adtech feeding frenzy to make it a reality, a decision born out of its deference to oncoming data privacy rules, instead favouring a series of partnerships.  It might sound counterintuitive for a business to rule out growing the number of ways it can profit from its biggest asset – its one-to-one transactional relationship with users – and yet the...

Publicis Communications has appointed a new management team for Australia and New Zealand as the network restructures its local operation.  Michael Rebelo, the CEO of Saatchi & Saatchi Australia and New Zealand, has been appointed as CEO for Publicis Communications ANZ. Rebelo will be tasked with driving transformation for global and local clients across the group, which includes Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, BBH, Fallon, Marcel and Arc. Publicis Worldwide CEO Andrew Baxter has been appointed as chairman,...

Internet – and Liz Lemon - favorite Snuggie, the self-proclaimed blanket with sleeves, was the subject of a recent US trade court ruling that found the product should be classified as a blanket for tax purposes – and not as a robe or priestly vestment. That’s according to Bloomberg, which reported the court rejected an argument from the Justice Department that Snuggies are clothing and should therefore be subject to higher import taxes. Bloomberg said the judge found Snuggies don’t have...