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Amazon has opened up a self-service tool for YouTube influencers to join its highly-vetted Influencer Program. The web giant, which has been touted as a possible “third force” against the Google and Facebook duopoly by WPP boss Sir Martin Sorrell, quietly brought the Influencer Program out of a closed beta last Thursday, allowing YouTubers to put themselves forward for consideration. The program was initially launched in Spring to let influencers set up their own pages within Amazon's walls...

Ahead of its season 7 finale, Game of Thrones (GOT) have rolled out  an augmented reality (AR) camera effect exclusively on Facebook.  Fans can transform themselves into Night Kings, a character in GOT who turns dead, alive by his touch, through the AR effect. The creatives are conceptualized by visual effects studio The Mill Fans need to update their Facebook app, tap the camera icon on the top left and swipe right now to turn themselves into the Night King. They...

Spice brand Schwart partnered with The Apprentice Finalist, Nick Holzherr - and Spark Foundry to create a chatbot on Facebook. The chatbot will leverage artificial intelligence (AI) from Whisk’s Food Genome  technology to advise people on personalised cooking recipes based on what is available in their fridge.   NIck Holzherr, finalist of The Apprentice and Whisk’s founder said: “When a brand as innovative and ambitious as Schwartz comes to you with a challenge as big as this, it’s very exciting....

Having recently updated its News Feed for consumers to have "more lively" and "expressive conversations", Facebook is expanding the 'On This Day' feature with two new updates. This first is 'Recapping Your Memories' where users' recent memories, will be bundled into a monthly or seasonal memory recap story. Like On This Day, these memory recap stories will show up in the News Feed and are shareable. null null Secondly, the current 'Celebrate Your Friendships' and other celebratory messages like 'you...

To promote diversity, eBay is adding a new platform 'Fill Your Cart With Colour'  to enhance shopping experience for consumers. The platform, which has already been introduced in US, was conceptualized by  creative agency 72andSunny will be introduced in UK via a 40-second TV commercial.  Gareth Jones, eBay’s senior director of marketing said: "In addition to creating a more personalised marketplace experience for our shoppers, we are celebrating their passions and telling their stories as part of our brand narrative." As...

Beats by Dre has rolled out a new advertisement featuring mixed martial arts superstar Conor McGregor ahead of the so-called 'Money Fight' between him and legendary undefeated boxer Floyd Mayweather. Dedicated. @TheNotoriousMMA #AboveTheNoise. pic.twitter.com/8nTDRuyUCS — Beats By Dre (@beatsbydre) August 23, 2017 Th ad titled 'Dedicated' has been dedicated to his city and country, Dublin, Ireland by McGregor. The ad is summarised by Beats by Dre as: "The world is a noisy place. Whether you're chasing boxing history or...

Outdoor advertising company Clear Channel International (CCI)  has joined forces with the United Nations (UN) in an effort to get people to join the UN’s global humanitarian #NotATarget campaign. As part of the partnership, CCI's digital out-of-home screens have hosted a series of UN ads across some of Europe’s largest capitals and city street furniture. Amanda Pitt, communications director for the UN’s Humanitarian Affairs Office said, "Our campaign this year is about helping people understand that they can play a role...

Embattled car-sharing startup Uber has announced a three-year partnership with Girls Who Code in which it will donate $1.2m to further the nonprofit’s work to close the gender gap in technology. Uber said the partnership will help grow hundreds of after-school and immersion programs, allowing an additional 60,000 US girls to be exposed to technical skills from an early age. And to help ensure the success of the partnership, Uber chief brand officer Bozoma Saint John will join the Girls Who...

Whole Foods Market, the natural and organic foods supermarket that calls itself America’s Healthiest Grocery Store, is trying to shed another nickname, Whole Paycheck, as it “[pursues] the vision of making [its] high-quality, natural and organic food affordable for everyone.” That’s because the $13.7bn Amazon acquisition closes on Monday (August 28), ushering in a new era in which Whole Foods will offer lower prices on a selection of grocery staples, including produce, meat and fish. In addition, Amazon said it will...

Havas experienced a 1.9% revenue increase in the first half of 2017, down from 5.2% 12 months earlier, with the Paris-based firm's results published today (August 25) the latest indication of an industry-wide squeeze on ad spend.  The holding company’s organic growth took a hit in the first half of this year, with Havas posting an organic growth decrease of 0.4%, down from last year’s 3% increase during the same period. Both Europe and North America experienced a 0.4% dip in organic growth, while...