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Engagement marketing software company Marketo said it acquired sales engagement software company ToutApp to supplement its portfolio of products that help align sales and marketing teams. According to a press release, ToutApp provides sales campaign, content management and analytics software to sales teams in order to engage prospective customers in a personalized way. Its products also enable marketing teams to partner more closely with sales to listen, learn and engage with customers and prospects at scale across all...

When it emerged that the Guardian was suing Rubicon Project (an adtech outfit that professes to be the friend of publishers) for non-disclosure of fees, the potential problems posed by adtech were spelt out. The Drum consults various sources to gauge how relationships between adtech and publishers will likely pan out. The more recent news of the breakdown of Rubicon Project's subsequent relationship with premium publisher alliance Pangaea has further underlined the extent of the adtech fallout, according to some. And the consensus among industry sources is that...

Mike Ehrmantraut, the tough-yet-caring character Jonathan Banks plays on Better Call Saul and previously on Breaking Bad, is the ultimate fixer. Banks exudes the same rough charm in a series of ads for Fram oil filters, by Chicago-based agency Laughlin Constable. Banks is the perfect choice to play “Frampa”, the salty sage teaching the next generation of DIYers to do right by their cars in a new campaign from Fram Group. The four spots feature Frampa giving...

Facebook is turning its attention to "silent speech communications", working on a system that will let people type words on a computer using only their brains. The company made the announcement during the last day of its annual F8 conference on Wednesday (19 April), and was quick to assuage users of what the project means for their privacy.  60 engineers are currently working on the technology from clandestine Building 8 - Facebook's innovative product research and development hub.  Regina Dugan,...

Disney ABC TV Group, The Programmatic Advisory and the IAB will be involved in this year's The Drum Digital Trading Awards, held in association with MediaiQ and sponsored by OpenX, Digital Remedy, BidSwitch,  Intermarkets and Unacast.  The awards champion programmatic performance across the US adtech industry over the last 12 months based on the recommendations of senior industry professionals. Among the judges are: Wayne Blodwell, founder and CEO of The Programmatic Advisory; Mack McKelvey, founder and CEO of SalientMG;...

According to Dell, 89% of organisations are activating strategies and digital transformation programmes to reduce the gap between modern customer demands and what is actually delivered by organisations. Putting the customer at the centre of the organisation's strategy is essential and to do this, the first step in a transformation should address the cultural implications of the organisation. In other words, is the organisation recruiting and building the right skills to manage the needs of the customer? Culture...

Heineken is highlighting its brand values of bringing people together socially in a new campaign featuring a social experiment that aims to explore if the benefit of finding common ground with one another can lead people to be more open. Launched today (20 April) the Worlds Apart film puts together two real life strangers, meeting for the first time who are divided by their beliefs. Heineken is hoping to prove that people see past a label even...

Bio-oil is to make its biggest ever investment into digital marketing in the coming year as it looks to cement its position in the UK market. The brand – which promises to reduce the appearance of scars and stretchmarks -  has appointed PR consultancy Finn to lead the charge. The activity will leverage a new campaign proposition which aims to widen the uses for the treatment. Finn will look to broker media partnerships, run an influencer engagement programme and...