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The 121-year-old Advertising Club of New York, a non-profit organization serving the advertising industry, today (August 25) unveiled a new brand identity and logo. The new logo was designed by B2B agency Gyro New York. A plus sign was utilized to symbolize an expanded membership base, which now includes ad tech, social platforms and media startups as well as agencies and clients. A new website is set to launch early in September. “For 121 years, The Ad Club has...

At a time when fake news has become more prevalent, the Telegraph has launched its first major brand campaign in 10 years that seeks to demonstrate the power of the spoken and written word, and the increasingly important role of quality journalism. The creative, called ‘Words chosen well’, utilises famous cultural references – from politics, to sport and pop-culture – to highlight how one word can evoke iconic moments in history. This includes Martin Luther King’s ‘dream’,...

Buying and selling are in the midst of the biggest transformation since the industrial revolution: this year alone, Sears has closed 43 stores, JCPenney has closed 138, and Macy’s has closed 68. Why the sudden disruption? Buyers are in the middle of a generational shift: millennials are replacing boomers as a dominant buying block, retail is transitioning from physical locations to digital experiences, and business models are changing from transactional to subscription services. And from these changes, B2B...

Conor McGregor sponsor BetSafe hopes to provoke his ‘Big Money’ fight combatant Floyd ‘Money’ Mayweather by rebranding a private jet as ‘Notorious Airways’ to bring it in line with the Irishman’s trashtalk. The signage on the unconventionally pimped out ride, in addition to carrying the McGregor and BetSafe brands, also features the message #49to1 – a reference to the fact the Irish man could stop Money’s 50-match victory streak.   Loading...

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. This week sees two new entries to the chart from Channel 4 and Coca-Cola, with two very contrasting ads. Channel 4’s stop motion promo of the Great British Bake Off premiere sees a number of baked goods singing We All Stand Together by Paul McCartney taking ninth place. Meanwhile Coca-Cola takes seventh place...

Ad blocking has of late moved from the headline to the second scroll on the industry news pages. Despite that, there is no doubt that it should remain a major cause of concern for agencies and marketers. For those who need evidence that consumers are sending us a message, a recent study revealed that the inclination to download adblocking software has risen to 90% in Asia Pacific (APAC). This is especially an issue in the mobile-first world...

The ever-evolving iPhone has gained a new skill to add to its repertoire following a new partnership between Apple and Barclays to create a Siri-powered voice activated banking service. Anyone looking to transfer cash in a hurry will now be able to do so simply by uttering the words ‘Hey Siri, transfer some money’, freeing up owners from the hassle of manually opening the Barclays banking app. Authentication is still required in the form of a simple tap...

Channel 4, in partnership with VisitScotland, will be inviting viewers to take part in and direct a series of five ads for a first-of-its-kind interactive campaign on E4. The 60-second spots will focus on the escapades of six young people as they travel across Scotland. The five-day event will kick off on Monday 11 September at 10.15pm, the ad break during matchmaking show Celebs Go Dating, with the first ad inviting viewers to vote for the activity that...

Natalie Marsan has managed to do what was once the impossible: raise a baby, hold down a London-based job while living in Croatia, and travel – constantly. But less than three years ago she was buried deep in New York’s marketing scene. In the latest episode of Why I Left Advertising, Marsan explains why and how she became a nomadic working mother. Marsan currently works as an account director at The Social Element, where she leads her team from...

Pizza brand Domino's and Crispin Porter + Bogusky (CP + B)  have agreed to extend their relationship till 2020.  As part of the agreement CP+B will still handle all of Domino's creative duties, brand strategy, media planning and digital initiatives. Joe Jordan, chief marketing officer, Domino's said: "Lengthy creative agency partnerships are rare, to say the least. But after looking at what we've accomplished with CP+B, it should not be shocking."   "Together we have built a legacy of creative...