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This ninth annual Shorty Awards have grown up with recognition being lavished on a dozen big category winners ahead of this Sunday’s reveal of the full clutch of winners. Leading the pack with a best actor accolade was Stranger Things’ Dustin Matarazzo, who was lauded alongside comedians Tyler Oakley and Thomas Sanders who were recognised with awards for best webseries and best YouTube comedian. Other individuals set fair for a merry 23 April include Same but Different who...

Bill O'Reilly, kingpin of the O'Reilly Factor,  is leaving Fox News after allegations of sexual harassment,  with a package believed to be $25 million , the New York Times reports today. As  news of  the  exit package spread through the Fox newsroom , some employees questioned how committed executives were to rooting out sexual harassment, said  the Times - which broke the original story of the harassment allegations earlier this month.  O’Reilly's   payout of as much as $25...

The UK's TV market might be several years from adopting a programmatic solution that resembles the efficiency of digital ad-serving, but that doesn’t mean the medium is short of innovation as Sky steps closer to making addressable TV ubiquitous. Sky has a clear roadmap for when digital TV (video-on-demand, mobile) will have the technology in place to be served programmatically. It’s programmatic platform, Sky Audio Visual Exchange (AVX), currently offers advertisers the ability to purchase spots in...

Brexit took another twist with an announcement of a snap election on June 8 by current British prime minister Theresa May, and according to Roland Rudd, chairman and founder of Finsbury, the move was mostly about shoring up party support. “In terms of timing you can see why she [May} wants to do it, she’s 20 points ahead in the opinion polls,” said Rudd at his talk, What does Brexit mean to Asia, at Lee Kuan Yew...

Yoola, the US digital media and video distribution company, aims to “build a bridge” between western content creators and Chinese audiences following a series of deals with China’s leading social media networks. Yoola has signed deals with Weibo, Youku-Tudou and Tencent, along with a host of other platforms - Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, AcFun, and Aipai – to adapt and localise global content for Chinese audiences. The deals will see Yoola distribute and promote content from creators...

Lazada, Uber and Netflix have joined forces in the fight against Amazon with a membership that mimics Amazon Prime called LiveUp. For a yearly membership fee of S$28, Live Up subscribers get access to a range of deals across the companies, including Lazada and Taobao, as well as RedMart, the online grocery service. The membership also includes a free six-month subscription to Netflix and discounts on Uber rides and UberEats deliveries. The alliance is one of the first...

Balaji Telefilms, a giant of the Indian entertainment industry, has recently launched an OTT platform ALTBalaji, which will offer 250+ hours of original, exclusive content to its subscribers.   It has also partnered with Airtel Payments Bank to provide wallet services via Airtel Money, so that their customers can use a convenient digital payment option for content subscription.  The Drum spoke to Sameer Nair, who serves as Group CEO of Balaji Telefilms, about Balaji Telefilm's latest partnerships and plans. How has OTT...

ESPN, along with CreativeWorks, created a spot that plays on 'The Night Before Christmas' with a 'Happy Draft Days' spot. The spot promotes the draft which begins Thursday, April 27 at 8 p.m. ET It starts with, "Twas the night before the draft, when all through the league, teams were ranking the prospects with growing intrigue, the draft boards were hung on the wall with great care." Then it shows ESPN football analyst, Mel Kiper, and the narrator...

New York-based Green Point Creative has featured actress Rachael Leigh Cook in an anti-drug PSA in honor of the 20th anniversary of the “This is Your Brain” spot. With the message that, “The War on Drugs is a War on People,” the spot highlights the inequality, especially by race, that drug regulation and incarceration operate on. The PSA starts with Cook holding up an egg and a frying pan. She says, “This...

ITV premiered the new live interactive game show "Don't Ask Me Ask Britain" in which celebrity teams try to guess the answers the viewers vote via the app. Take part in the nation's LIVE interactive gameshow! #DontAskMeAskBritain with @XanderArmstrong. Tonight 8pm @ITV.https://t.co/tvPBbQgyLv pic.twitter.com/tp7eP6ukHe — ITV (@ITV) April 18, 2017 On April 18th, ITV premiered its new live interactive game show "Don't Ask Me Ask Britain", which asks British viewers to participate via the 'Don't Ask Me Ask Britain' app in real...