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Bio-oil is to make its biggest ever investment into digital marketing in the coming year as it looks to cement its position in the UK market. The brand – which promises to reduce the appearance of scars and stretchmarks -  has appointed PR consultancy Finn to lead the charge. The activity will leverage a new campaign proposition which aims to widen the uses for the treatment. Finn will look to broker media partnerships, run an influencer engagement programme and...

Earlier this month, creative agency RAPP launched its first campaign for Marketing Manchester, VisitBritain and Virgin Atlantic Airways since being appointed at the beginning of the year. The campaign ‘It all starts in Manchester’ will run across social media, capturing the eclectic spirit of the city, while highlighting Virgin Atlantic’s new direct routes to Manchester from San Francisco and Boston. RAPP UK’s executive creative director, Ben Golik, explained that Manchester is a great basis for telling stories:...

In partnership with the Tribeca Film Festival, IBM is inviting artists, filmmakers and other creatives to participate in its inaugural 'Storytellers with Watson' competition. Those who wish to participate will be asked to submit ideas on how they would apply Watson’s cognitive computing technology to storytelling mediums such as film, video, web, gaming, augmented reality and virtual reality.  IBM has worked with Tribeca to develop five categories that can help participants determine how to best apply Watson to...

LV has appointed TH_NK to advise on its digital transformation strategy, a move that comes amid a raft of internal changes at the general insurance brand in the hope of future-proofing itself against emerging technologies. On joining the company in June last year, chief executive Richard Rowney immediately vowed to significantly increase its digital spend to the tune of £100m over three years admitting that the sector as a whole had “fallen off the pace” when it...

One of the best marketers of all time wasn’t the head of an agency or a great creative director – he was the chief of a record label (several actually) who hit musical gold time and time again through matching great songs with great artists and treating his talent with the utmost love and respect. The Tribeca Film Festival presented by AT&T kicked off Wednesday (April 19) night at Radio City Music Hall with the debut of...

MIPTV, the largest global TV marketplace for all genres and all screens, kicks off in Cannes next week and Found Remote will once again be on the ground. The marketplace is primarily for buyers and sellers to transact, but as the nature of the TV business continues to evolve, it has grown to become so much more. A market about formats and content must adapt to address the impact of virtual reality, digital, streaming, and social platforms, which...

Walmart has partnered with the Oak View Group, a sports entertainment facility promoter, to become the big box retailer of 21 arenas across the US. The agreement is for three-years and said to be worth $40m, according to the Sports Business Journal. This new partnership will be shaped around a program called Walmart Community Playmakers. Through this program, local residents will be honored for their work in education, fighting hunger and the environment, among other causes. The...

Millennial tourists. The state of Illinois. That’s what tourist officials were thinking when they released their 2017 ad campaign, alongside its agency of record JWT Chicago, using the tagline, “Up for Amazing” to entice millennials to visit. The ad begins with, “When was the last time you did something for the first time?” It then goes on to highlight sites such as Route 66, the historic sites in Springfield that detail President Lincoln through museums and other sites,...

The standoff between tech firms and intelligence agencies over back door access looks set to intensify after the home secretary revealed that the man who killed killed four people in Westminster this week was using Whatsapp moments before the attack. Speaking to BBC One's Andrew Marr Show the home secretary, Amber Rudd, said intelligence services must have access to encrypted messaging services to ensure that there is "no place for terrorists to hide". "We need to make sure...