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Canadian actress Sandra Oh is starring in a promo film for National Canadian Film Day in which she plays a woman who is unable to lie. Aptly titled “The Woman Who Can’t Lie,” Oh plays the role of Esther Parks, a woman who is literally incapable of lying since doctors say “the part of her brain that filters thoughts is missing.”  Throughout the short film, her inability to lie puts her in some awkward, albeit amusing, situations. At...

Publicis Groupe and Microsoft has announced an alliance that combines the marketing and data capabilities of the former with cloud computing service Microsoft Azure and data and analytics platform Cortana Intelligence Suite to “help enterprise businesses leverage the power of online and offline data to reimagine their digital operations at scale". According to a rep, by leveraging Microsoft technologies, Publicis and its agencies are helping clients deliver new customer experiences for brands and a better understanding of their...

Launching a successful movie marketing campaign isn’t what it used to be. Today, marketing a film takes not only a well-thought out campaign, but also working with other marketing entities on the digital and talent front to make a complete campaign that can stretch longer than just a trailer.   That’s the conclusion that was come to at the Studio Roundtable: The Art and Science of Opening a Film, Presented by Media Funding Partners at the Massive event...

Editor’s note: ThinkLA’s DIG (Diversity, Inclusion, Gender) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all. Amanda DeLay, associate talent director, Conill and Team One Who was your role-model when you were younger? My role model was my mom. I wanted to be just like...

On day two of its annual showcase, Adobe Summit, the software giant shared the stage with a host of celebrities including Oscar-nominated actor Ryan Gosling and retired NFL star Peyton Manning to trumpet the launch of its Experience Cloud.  Gosling topped the bill on the final day of on-stage proceedings, where he sat down with Adobe chief marketing officer Ann Lewnes to engage in a lighthearted conversation where he discussed, the use of social media, the power of...

This year, the Toronto Silent Film Festival will focus on playing newly restored movies - in fact, some of them will be shown for the first time in nearly a century. To garner some buzz for both the upcoming festival and this year's theme, Toronto agency Red Lion Canada has created an Instagram campaign that leverages the app’s recently added “save” feature. Since restoring a lost film is a bit akin to solving a jigsaw puzzle, the...

AKQA has appointed Mark Uttley to group strategy director at AKQA’s San Francisco office. Mark will lead the research and insights discipline, which is integral to the company’s brand strategy practice. The brand strategy practice, which also includes business strategy, communications strategy and data science, helps AKQA design the end-to-end brand experiences for companies like Audi, Caterpillar and Delta.   Prior to joining AKQA, Uttley served as vice president of global consumer insights at Spotify, where his team delivered insights...

Many filmmakers have brought Albert Einstein to the big screen, but few have delved as deep as the new show Genius, a collaboration between Ron Howard and Brian Grazer’s Imagine Entertainment and the National Geographic channel.   The 10-part series stars Geoffrey Rush as Einstein and Johnny Flynn as the younger version of the scientific genius. Grazer and Howard talked at the Massive event by Variety in Los Angeles on Wednesday (March 22), with Debra Birnbaum, executive editor...

Instagram has revealed that over 1m advertisers now run campaigns within its walls, saying the majority of brands it works with are small businesses. The figures mean the number of advertisers using Instagram has grown five-fold from the 200,000 number it cited last year. In total there are now 8m business profiles on the app, with the company attributing the million marketer mark to its focus on catering to small businesses, which make up the bulk of Instagram's...

Catch up with all the news and gossip from the penultimate day of Advertising Week Europe 2017. Watch the video above to find out…                  Who the IPA is advocating ‘wedding vows’ for What happened when Michael Gove came to Ad Week (spoiler: not much) How Twitch plans to win new business with a little help from Pacman And what happened when Take That's Gary Barlow met Facebook’s Nicola Mendelsohn Catch up with all the...