support@addysocial.com

Top

Marketing and operations is a symbiotic relationship central to any brand’s ability to offer a seamless customer experience. Close collaboration between the two functions marks the difference between activity that is operationally efficient and delivers on the marketer’s creative vision, compared to a high concept campaign that fails to stand up to scrutiny on a practical level. The synergies between marketing and operations have helped Subway navigate a period of cultural and brand transformation over the past year. Working...

As a franchise business negotiating a period of brand and cultural transformation, Subway has relied on strong collaboration between marketing and operations to deliver a consistent customer experience. Here in the third instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, Subway’ s UK and Ireland country marketing director Sacha Clark and country director Peter Dowding discuss how they work together to implement customer centric campaigns that deliver for diners and franchisees alike. READ MORE:...