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Procter & Gamble‘s chief brand officer Marc Pritchard believes 2017 has been a big wake-up call for the digital marketing industry but that it is rising to the challenge. Speaking at the Dmexco ad tech conference in Germany yesterday (13 November), he said the changes he demanded the industry should make in his seminal speech in January are now “60% done”. He is also impressed with the progress the likes of Google and Facebook have made, but...