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Distribution may not be the sexiest aspect of a marketer’s job, but it is certainly one of the most important and should be a key part of any brand strategy. It is arguably even more critical in today’s omnichannel world, where numerous direct and indirect, online and offline channel combinations are at play. For Rachel Tan Carrasco, former brand manager for Dom Perignon, Ruinart and Krug at LVMH and a graduate of Marketing Week’s Mini MBA in Marketing course,...

For marketers, training and professional development can be a frequent headache. The fierce competition for the best jobs, combined with the rapidly changing nature of the discipline, puts pressure on everyone in marketing to continually update their skills. That is no easy task when the day-to-day duties of the average marketing job are already extensive and time consuming. Marketing Week columnist and professor, Mark Ritson, offered a solution to this challenge last year with the launch of the...