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John Veichmanis can lay claim to a rare distinction. Not only did he start his career at almost exactly the same time as the internet reached the masses, he has also worked entirely in online roles ever since. From his beginnings as a university ‘internet co-ordinator’ in 1996, via stints at Apple, Skype and Expedia, through to his current position as CMO of luxury marketplace Farfetch, Veichmanis has seen online innovations come and go at some of...