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Kopparberg brings Raspberry Smooth draught cider to the UK with glass design by Certain

Kopparberg has enlisted creative agency Certain to design a distinctive glass to accompany the launch of its new Raspberry Smooth draught cider in the UK.

The glass was made using laser printing and features copy telling the story behind the Swedish drinks maker’s ‘Fanga Dågen’ – ‘seize the day’ – brand positioning.

Phil Dean, managing director at London-based Certain, said: “Our brief was to design a glass that would be a coveted piece of art that inspired fans of Kopparberg and communicated Kopparberg’s unique brand story.

“It was a fantastic opportunity to get under the skin of the brand to create something with a real talking point.”

Meriam Alnaman, senior marketing manager at Kopparberg, added: “Provenance, heritage and the story of Kopparberg are extremely important to the Kopparberg brand and it’s even more important to ensure that our consumers are aware that we are a genuine Swedish import.”

The new variant is being rolled out in UK bars from this month.


Source: New feed

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