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Match.com has launched the first dating bot for Facebook Messenger in the UK, in a move it describes as “pioneering” and hopes will “surprise and delight” its users. The bot, which is named Lara, helps singles create their dating profile on Match.com through interacting with Facebook Messenger. The idea is that a Facebook user can create a profile on the dating site without having to leave the social media platform. Lara uses natural language processing techniques and Artificial...

Is it a done deal, or could marketing prevent another Conservative victory? Earlier this week, Theresa May announced there will be a snap election on 8 June. At first sight, it seems the majority of voters want her to remain prime minister. The first voter indication poll from YouGov has the Conservative government extending its lead by four percentage points, with 48% saying they will vote Tory compared to only 24% signalling an intention to vote for Jeremy...

Almost one in five (18%) FTSE 100 CEOs are former marketers, according to new research from Heidrick & Struggles. This makes marketing the second most common route to the CEO position, behind only those with a background in finance (36%). The recruitment firm’s 2017 Route to the Top study explores the backgrounds of CEOs at the top 100 companies from the FTSE 100 in the United Kingdom, the Fortune 500 companies in the US, the DAX 30...

Lucozade is placing its purpose of getting people to exercise at the heart of its brand, as the soft drink giant says it needs to “go beyond marketing” to have a real impact. Its new ‘Made to Move’ campaign ad, which was created by creative agency Valenstein & Fatt (formerly known as Grey London), features British boxer and IBF Heavyweight Champion Anthony Joshua, and looks to emphasise his belief that ‘”nobody moves forward by standing still”. The film...

This ninth annual Shorty Awards have grown up with recognition being lavished on a dozen big category winners ahead of this Sunday’s reveal of the full clutch of winners. Leading the pack with a best actor accolade was Stranger Things’ Dustin Matarazzo, who was lauded alongside comedians Tyler Oakley and Thomas Sanders who were recognised with awards for best webseries and best YouTube comedian. Other individuals set fair for a merry 23 April include Same but Different who...

Bill O'Reilly, kingpin of the O'Reilly Factor,  is leaving Fox News after allegations of sexual harassment,  with a package believed to be $25 million , the New York Times reports today. As  news of  the  exit package spread through the Fox newsroom , some employees questioned how committed executives were to rooting out sexual harassment, said  the Times - which broke the original story of the harassment allegations earlier this month.  O’Reilly's   payout of as much as $25...

The UK's TV market might be several years from adopting a programmatic solution that resembles the efficiency of digital ad-serving, but that doesn’t mean the medium is short of innovation as Sky steps closer to making addressable TV ubiquitous. Sky has a clear roadmap for when digital TV (video-on-demand, mobile) will have the technology in place to be served programmatically. It’s programmatic platform, Sky Audio Visual Exchange (AVX), currently offers advertisers the ability to purchase spots in...

Brexit took another twist with an announcement of a snap election on June 8 by current British prime minister Theresa May, and according to Roland Rudd, chairman and founder of Finsbury, the move was mostly about shoring up party support. “In terms of timing you can see why she [May} wants to do it, she’s 20 points ahead in the opinion polls,” said Rudd at his talk, What does Brexit mean to Asia, at Lee Kuan Yew...

Yoola, the US digital media and video distribution company, aims to “build a bridge” between western content creators and Chinese audiences following a series of deals with China’s leading social media networks. Yoola has signed deals with Weibo, Youku-Tudou and Tencent, along with a host of other platforms - Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, AcFun, and Aipai – to adapt and localise global content for Chinese audiences. The deals will see Yoola distribute and promote content from creators...