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Indonesia press reported that Jiro Inao, a Dentsu Media employee, committed suicide in Indonesia. Jiro Inao was a Dentsu Media business director and general manager of popular Indonesia girlband, JKT48. While the motive behind the suicide is not known, local press and police have speculated that work pressures may be the motive. Jiro’s passing brings back to fore the issues of agency overwork, along with the recent passing of an Oglivy employee in the Philippines. Dentsu has already felt the...

IPG Mediabrands have named Arun Kumar as the group’s first chief data and marketing officer. This will be in addition to his current role as global president of Cadreon, IPG’s programmatic technology arm. In this new role, Kumar will manage the global operations of Cadreon, as well as oversee Mediabrands insights and technology divisions. The group reporting to Kumar will now be responsible for all data-driven solutions and analytics infrastructure within Mediabrands to support the IPG network. Kumar...

As the dust settles on a painful week for Google, there’s no doubt that advertisers have paid the price for the mismanagement of a fragmented media supply chain. But now they’re starting to ask the kind of questions that could rattle the online media industry to its very foundations. That frustration spilled over in two ways over the last few days: Google executives saying sorry for a brand safety issue it has yet to sufficiently tackle; and senior marketers...

I don’t often criticize other people’s creative, but when I do it’s because a brand has decided to ruin a much-loved campaign.  Seriously, why did the creative minds behind one of the best ad campaigns of the past decade – Dos Equis’ “Most Interesting Man in the World” — decide to gut its soul?   Seventy-seven year-old Jonathan Goldsmith’s “Most Interesting Man” was your quirky, traveled uncle or grandfather. It was never enough that he was seated in a...

What is a marketing conference without its well-rehearsed soundbites? We’ve rounded up the definitive quotes of #AWEurope, which range from the Matt Brittin-apologetic to the Nigel Clarkson-piss-take. Watch the video above for key insights from the likes of Dave Trott, Christian Broughton and the ever-thoughtful Gary Barlow. Catch all the news and analysis from Advertising Week Europe 2017 here. Source: New feed...

Pantene is shining a spotlight on African American hair in the latest installment of its Strong is Beautiful campaign. The ad, which stars Lion Babe singer Jillian Hervey alongside other African American women, promotes the brand’s recently launched Gold Series hair care collection. According to Pantene, Gold Series marks the first time that the brand worked with African American PhD scientists, stylists and dermatologists to co-create a hair care collection. The new line, which includes eight different...

Los Angeles-based adtech and digital advertising company SteelHouse has been pushing forward on transparency and promoting the power of creativity, which is why the company recently launched the Premier Edition of its Advertising Suite at SXSW. They are calling it the “world’s first fully transparent, self-serve retargeting solution with creative capabilities.” The product is ultimately designed to make retargeting easier for marketers of any skill level. “Any company selling retargeting based only on performance is living in the...

Some of the UK's largest online publishers have revealed that the lines between church and state are 'blurring' in their newsrooms as their branded content outfits become more sophisticated and seek to carve out an authentic tone of voice for brands. Over the past year some news outlets, including City AM, have spoken out about tearing down the traditional commercial divide while sticking to the guidelines, but it would appear the viewpoint is gathering pace. Hearst, Bleacher Report,...

Marks & Spencer (M&S) will promote a “shared attitude” that connects with consumers regardless of age or demographic in a bid to promote itself as an “inclusive brand”. Global brand and marketing director Rob Weston believes M&S needs to express its values of inclusivity, quality and sustainability, which he admits have not always been clearly communicated in the past. “Moving forward we want to make sure we have a single front door to the brand. We want to...

Canadian actress Sandra Oh is starring in a promo film for National Canadian Film Day in which she plays a woman who is unable to lie. Aptly titled “The Woman Who Can’t Lie,” Oh plays the role of Esther Parks, a woman who is literally incapable of lying since doctors say “the part of her brain that filters thoughts is missing.”  Throughout the short film, her inability to lie puts her in some awkward, albeit amusing, situations. At...