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Publicis Groupe and Microsoft has announced an alliance that combines the marketing and data capabilities of the former with cloud computing service Microsoft Azure and data and analytics platform Cortana Intelligence Suite to “help enterprise businesses leverage the power of online and offline data to reimagine their digital operations at scale". According to a rep, by leveraging Microsoft technologies, Publicis and its agencies are helping clients deliver new customer experiences for brands and a better understanding of their...

He will be joined by a panel of experts, including Amelia Torode, formerly of TBWALondon, Joydeep Bhattacharya from Accenture Interactive, Leigh Thomas from Facebook, George Prest from Blood, and Liz Wilson from Karmarama, to discuss how agencies are evolving and what that means for brands. The panel is taking place on the IPA Centenary Stage at Advertising Week Europe from 4pm, when this video will start. The post Watch online now: Our AdWeek Europe panel on the agency of the future appeared first on Marketing Week. Source: New feed...

Launching a successful movie marketing campaign isn’t what it used to be. Today, marketing a film takes not only a well-thought out campaign, but also working with other marketing entities on the digital and talent front to make a complete campaign that can stretch longer than just a trailer.   That’s the conclusion that was come to at the Studio Roundtable: The Art and Science of Opening a Film, Presented by Media Funding Partners at the Massive event...

Miller Lite tests push-button beer ordering Lazy beer drinkers have another reason not to get up from the sofa – MillerCoors is offering US consumers the chance to order beer with the touch of a button or a simple voice command. The brewer has teamed up with IPG Mediabrands for the new suite of connected home services called ‘Miller Lite On-Demand’ that will allow consumers to stock their fridge using a voice-activated Amazon Alexa command, or by using...

Marketers must be curious, collaborative and accountable, in order to influence key stakeholders in their business and make a difference, according to Mark Evans, marketing director at Direct Line Group and Annabel Venner, global brand director at Hiscox. When looking at how marketing teams might be structured in the future, meanwhile, Zoe Harris, group marketing director at Trinity Mirror says leaders will have to take into account the different pace teams work at, particularly when marrying up digital and product-led...

Coca-Cola is getting rid of its global chief marketing officer function by merging it with ‘customer and commercial leadership as well as strategy’ to create a new ‘chief growth officer’ role. As a result, current chief marketing officer Marcos de Quinto is set to retire after a near 35-year career at the company. The change comes as the soft drink giant announced a number of senior leadership appointments today (23 March), which look to drive its ongoing...

BT’s top marketer has called for marketers to stop using the word ‘digital’. Speaking on a Marketing Society panel at Advertising Week Europe yesterday (22 March), its chief brand and marketing officer Zaid Al-Qassab claimed that by prioritising digital, marketers only weaken their advertising and chase all the wrong metrics. “We need to stop saying the word digital. When marketing was growing in the first half of the 20th century, particularly around print, we didn’t call them...

Starbucks says its heavy focus on technology is enabling it to embrace conversational commerce “very rapidly”, allowing consumers to order coffee at home or in their car using smart devices such as Amazon Echo. Speaking at its annual meeting of Shareholders yesterday (22 March), the company’s chief technology officer Gerri Martin-Flickinger spoke about how the ways in which consumers are interacting with technology is radically changing. While young people currently “use one finger and point and click”...

What does the future hold for marketing agencies? It’s an increasingly urgent question as a variety of factors – such as technological change, pressures on margins and tighter time-scales – prompt agencies to reconfigure the way they work. Everything is on the table and up for renegotiation, from operating models to remuneration and approaches to talent. These issues are explored in a new report entitled ‘The Future of Agencies’ by the IPA and Marketing Week sister title...

Editor’s note: ThinkLA’s DIG (Diversity, Inclusion, Gender) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all. Amanda DeLay, associate talent director, Conill and Team One Who was your role-model when you were younger? My role model was my mom. I wanted to be just like...