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The Coalition for Better Ads has released its first report today (22 March) as it details the ‘most disruptive’ ad formats for mobile and desktop. More than 25,000 consumers across the US and Europe rated 104 ad experiences for desktop web and mobile web. And according to the report, pop-up ads, auto-play video ads with sound, “prestitial” ads that viewers have to engage with before they can view the content and large sticky ads were each ranked...

As Ad Week hits the midway mark, catch up with all the news you might have missed from Tuesday at the conference. Watch the video above to find out… What the response was when Channel 4 announced a possible partnership with Moat How the Independent will be taking on the force of fake news Why Dentsu Aegis is activating an escape room at Ad Week And why Advertising Week itself is now embroiled in Google’s woes Catch up with more news and...

A growing number of UK advertisers are moving to in-house and on-site agency services, driven by a growing demand for transparency and more agile ways of working. The research, compiled by ISBA, on-site agency specialist OLIVER and market researcher Future Thinking, suggests the move for more in-house and on-site expertise mimicks a trend in the US. According to 2013 ANA figures, 58% of advertisers in the US have started shifting towards in-house or on-site services. ISBA’s membership was canvassed...

William Shakespeare once wrote, “What's in a name? That which we call a rose by any other name would smell as sweet.” For the star-crossed lovers of Romeo and Juliet, it meant that a name is nothing but an artificial and meaningless convention. Many panelists at SXSW seemed to have a similar mindset. Take chatbots, for instance. There are two kinds: chatbots that rely on scripted query and response systems and those that are powered by artificial...

Adobe has launched Experience Cloud as its latest offering to large-scale enterprises’ marketing departments, with a integrated set of software tools that will use cloud computing to help brands integrate their advertising, analytics tools as well as other digital touch points to hone their customer experience offering.  The enterprise IT giant used its annual showcase event Adobe Summit this year to debut the tool which it claims will help marketers (and indeed wider enterprises) adapt to the...

Snapchat has inked a deal with MGM television to develop and produce original content for its Discover platform. The partnership marks Snapchat's first collaboration with a major entertainment studio, adding to the arrangement Snap already has in place with a number of leading networks like NBC, ESPN and the BBC.  Unique content from MGM will now sit within the platform's Discover section for publishers, with the offering taking on the format of a Snapchat Show. The standalone programming will tell "a...

The renowned SXSW experience wrapped up in Texas last week, and at an event marked by innovation and brand initiatives, the Austin-based digital agency Drumroll created a measurement tool to monitor the 'buzz' about the brands at the event. The 'Brand Love Score' algorithm monitored Twitter throughout the event. By looking at the sentiment and impact of each tweet, and assigning it a value, the team was able to provide a Brand Love Score for each...

Marketers complain, bitterly, about getting the ear of the CEO and achieving representation in the boardroom. But when a marketer does finally get to be the boss of one of Europe’s biggest brands he almost immediately starts talking bollocks. I’m referring to Kasper Rorsted, the relatively new CEO at Adidas. Rorsted started his stellar career as a marketer at software company Oracle, so one might have hoped this formative experience might have resulted, two decades later, in...

Microsoft has reportedly developed a custom version of Windows 10 for the Chinese government. That’s according to The Verge, which also reports Microsoft worked with communications equipment company China Electronics Technology Group on the customized operating system. Further, according to the Wall Street Journal, Microsoft is mum on what exactly it changed in this particular version to satisfy government security concerns. The Verge noted the Chinese government banned Windows 8 due to said concerns and even kicked off an anti-monopoly probe against...