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Subscription services that do not make it clear they will take regular payments at the end of a trial offer will be targeted in the budget next week. Chancellor Philip Hammond will set out plans to give consumers greater protection from so-called "subscription traps", which sting them with unexpected payments after a free or subsidised trial. Proposals include forcing companies to make small print shorter and more readable and giving customers more notice that a payment will be taken. The...

This was my first time attending Mobile World Congress, and it was not what I expected. I've been aware of MWC for a long time but had previously chosen to follow developments from afar. This year, however, I decided to see for myself what was taking place and was surprised when what I saw transcended mobile and was more reflective of what I can only describe as a European CES. Sure, there are booths with hundreds of smartphone...

Ex-California governor Arnold Schwarzenegger who replaced Donald Trump on  NBC’s Celebrity Apprentice is leaving the show. And in a statement he  suggests Donald Trump is the reason. “I loved every second of working with NBC and Mark Burnett. Everyone – from the celebrities to the crew to the marketing department – was a straight 10, and I would absolutely work with all of them again on a show that doesn’t have this baggage,” Schwarzenegger said in his...

Nike has launched a new digital tool, the Hypervenom 3 Reaction Generator, that allows soccer players everywhere to showcase videos of their goals and receive unique responses from Nike’s professional athletes. The tool gives them fun videos to share on social media and ways to boast about their shot-taking prowess. To get their goals into the generator, players, coaches and fans can upload videos to the generator through Nike via their mobile phones. When they do, they...

Simple fact: Creatives moan about clients shitting on or watering down their ideas. We get pissed. I mean, really pissed. We spit venom and sling insults around. It’s no secret. Very few of us, however, stop, take a step back, and ask if we would follow through and make the work we truly want if there were no restrictions whatsoever. Of course, you might immediately think, 'that’s the best opportunity ever for a hungry creative! No rules! Fuck yeah!' Not...

March has just begun but the TV upfront season is now underway. Nickelodeon kicked off the annual party-meets -resentation season with a beautiful event yesterday at New York City's Jazz at Lincoln Center.  Viacom's upfronts were infamous for their awkward opening shout outs to Philippe Dauman and Tom Dooley (the former CEOs) who would usually sit in the audience, stand up and awkwardly wave to everyone. This yearly occurrence, while in a corporate setting, definitely didn't communicate the vibe of...

When Facebook doubled down on its Messenger chatbot feature last year many marketers were convinced that the social network had ushered in a new era of "conversational commerce," but Mark Zuckerberg's platform appears to be dialing back a bit.  Bots on Messenger has been updated, with Facebook announcing a rejig which pushes back on text speak within the service, instead encouraging users to interact with bots via clickable menus. Facebook has told bot creators that the new persistent menus will...

David Harbour is well aware that his recent fame from the Netflix smash Stranger Thingsis hard earned and possibly fleeting. That didn't stop him, however, from being quite outspoken and passionate at the SAG Awards earlier this awards season, which launched him to perhaps greater notoriety, at least temporarily. Harbour addressed his newfound fame, the speech and how he communicates with fans on social media at a panel at Social Media Week (#SMWNYC) in New York on Thursday...

Snake please! Nokia relaunches its iconic 3310 phone Nokia was one of the stars of this week’s Mobile World Congress when it revealed it is bringing back its retro 3310 phone (equipped with an updated version of the classic Snake game) after demand from fans. However, the brand’s chief marketer Barry French admits he’s concerned the interest in the 3310 shows people “don’t understand who we are today” or how much Nokia has moved away from being a...

Believe it or not, SXSW isn’t all taco trucks and BBQ. It’s essentially a getaway to inspirationville, population a TON of marketers, artists and other creative types who don’t only wear black (besides myself – I’ll wear any color as long as it’s black).  Roll your eyes and call me corny all you want, but hear me out. When you remove people from their everyday jobs and cities, give them the weekend and not-so-strict agendas that allow...