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For marketers, training and professional development can be a frequent headache. The fierce competition for the best jobs, combined with the rapidly changing nature of the discipline, puts pressure on everyone in marketing to continually update their skills. That is no easy task when the day-to-day duties of the average marketing job are already extensive and time consuming. Marketing Week columnist and professor, Mark Ritson, offered a solution to this challenge last year with the launch of the...

‘Time slippage’ refers to the amount of revenue lost as a result of work carried out that goes unbilled. In an ideal world, an agency could bill all hours worked by staff and dramatically increase profit levels, but unfortunately, clients would have none of that! However, tackling the issue of the slippage at your agency can be the next best thing. Clients of ours often think they have a clear idea of which of their clients are...

The BBC is about to reach a significant milestone – in five years' time it will be marking its 100th year – but it has a lot to contend with before it gets to celebrate this. It may be the world's best funded broadcaster and a pioneering force in terms of journalism, entertainment and technology, but it has also come out of a challenging Charter renewal process that is seeing the BBC Trust scrapped and the...

Halifax is siding with fellow British institution Thunderbirds for its new campaign which shows Lady Penelope’s long suffering butler Parker finally experience a change in fortunes. The first ad in the campaign has been created by adam&eve DDB and ITV Studios Global Entertainment and will make its TV premiere on 25 March on ITV during Ant & Dec’s Saturday Night Takeaway.  In the ad, Lady Penelope’s butler Parker visits a Halifax branch with a letter and discovers that...

My hiring goal, as a general rule, is to make myself the dumbest person in the room. There are tons of people who have recognized this and have stated it more eloquently than myself. For illustrative purposes, I’ll quote Malcolm Forbes who said, “never hire someone who knows less than you do about what [they’re] hired to do.” It just makes sense, right? Why pay someone to do something that you’re already great at? On its face,...

While viewers were clamoring for the return of Hand of God last week, the excitement soon dropped off; Bryan Cranston's 'Sneaky Pete' recaptured the top spot this week, driving 27 percent of Prime streams.  Additional insights via Jumpshot:  Slow Hand: Season 2 of Hand of God debuted on Amazon Prime on March 10 and took the top slot during its first week.  However, this week, it saw a 33% drop-off in viewership which pushed the series to the...

On March 18 "Talang", the Swedish version of talent show "Got Talent", launched its seventh season. To celebrate, the channel gave Swedes the unique opportunity to become 'Big in Bangkok' and show their talent on a giant video screen in Thailand's capital on the day of the premiere. For the chance to be featured on the screen that TV4 rented for the event, talented viewers simply had to shoot a video of their talent and upload it...

Google apologises and promises to accelerate review after ad controversy It was another difficult week for Google as major UK brands continued to pull their advertising following The Times investigation and it was forced to make an apology. Speaking at Advertising Week Europe, its president of EMEA Matt Brittin said the search giant wanted to “raise the bar” for safe advertising. He also said it would ensure brand advertising no longer appeared next to extremist content. “Within YouTube...

Maltesers hopes to donate £1m with ‘Bake a million’ campaign Fancy yourself the next Mary Berry? You’re in luck. Just like last year, Maltesers is encouraging consumers to get baking and upload a picture of their Red Nose Day bake alongside the hashtag #bakeamillion to social media. For each cake or bake photo uploaded, the brand has promised to donate £5 towards their £1m total donation. The #bakeamillion campaign is supported by a digital-led campaign called ‘Any Cake,...

Tencent’s 4Q 2016 results saw a 44% jump in revenues to US$6.3b compared to last year, driven mainly by value added services (VAS).  VAS revenues saw a 27% increase to $4.2bn for 4Q 2016 compared to a year ago. Online game revenues rose 16% to $2.6bn, driven mainly by contributions from major smartphone games. Social networks revenue surged 51% to $1.5bn, driven mainly by growth from the digital content services, including digital music business and virtual item...