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Lenovo has returned to prominence brands Moto, and Motorola in some markets, globally as a means of capitalising upon the recognition afforded by the retro brand. The Drum caught up with Jan Huckfeldt, vice president and chief marketing officer of Motorola, at MWC to see just where the Motorola piece fits into the Lenovo jigsaw. The Moto identity, batwings logo and sonic identity 'Hello Moto' has returned to the fold, in marketing and on products, contrasting with the announcement it would close...

Thortful CEO and co-founder Andrew PearceAndrew Pearce is proud to put his money where his mouth is. A serial entrepreneur who has founded four companies, including conference call brand Powwownow, he has seen the value time and again of allocating significant funds to marketing. This remains the case with his latest venture, online greetings card company Thortful, which is launching its first TV advert on Sunday (5th March). “When you’re starting up you have very little money,...

Marketing Week Live and the Insight Show are back next week. Taking place at Kensington Olympia on the 8 and 9 March, the two events feature panels, keynotes and workshops delivered by some of the most learned folk in the marketing and insight industries. Tackling some of the biggest issues in marketing today and tomorrow, the shows deliver a heady mix of information, insight and inspiration that can help you become a better marketer and leader. Here...

Although CMOs have said they are concerned about Facebook measurement after the social network admitted to errors and have implied they want to change spending patterns, this is not what is actually happening, according to WPP boss Sir Martin Sorrell. Speaking this morning (3 March) at an investor event following WPP’s full-year results, Sorrell said that while brands are worried about fakes news, brand safety and measurement, they are not showing any signs of shifting budgets. “I hear...

Sony is bringing together technology from across the company for the launch of its premium smartphone, the Xperia XZ, as it looks to remind consumers how innovative the company is. The XZ phone will feature a Bravia screen with 4K technology, while the team that developed its Cyber Shot digital cameras delivered the super slow motion capture. Speaking to Marketing Week at Mobile World Congress, head of UK marketing Will Klug says: “We focus on making sure we...

Photo credit: Adam Liversage / BTBT has had a difficult few month. In January, the business was in the spotlight after an accounting scandal in Italy wiped £8bn off the stock market value of the company, while the quality of the BT OpenReach service was called into question in Ofcom’s Digital Communications Review (DCR) in 2016. And its CEO Gavin Patterson admits “not everything has been perfect”. “The past year has been a humbling experience for us all...

WPP has brushed aside Brexit fears to post healthy 26% rise in pre-tax profits to £1.8bn, flattered by the recent devaluation of the pound on international currency markets and an acquisitions spree. This strong showing was underscored by a heady 16% rise in billings to £55.2bn and a healthy 17.6% rise in revenues to £14.3bn with universal trading growth across all  regions from Asia-Pacific to Africa and the Middle East. Not all is rosy in the WPP garden,...

STV has highlighted ongoing political uncertainty, amplified by increasingly clarion calls warning of an impending second referendum on Scottish independence, as a cloud hanging over its medium-term prospects. Despite reporting a 3% revenue growth to £120.4m for 2016, worries over a possible constitutional crisis clouded an otherwise strong set of financial results.  Operating profit however fell by 3% to £19.7m although the broadcaster's digital growth saws digital revenues rise by 205 to achieve £7.9m.  These numbers belie yet further...

Pilgrims Choice, the makers of brands such as Pilgrim's Choice and Kerrygold, has appointed Above+Beyond as its lead creative agency having parted ways with Karmarama earlier this year. Following a four-way competitive pitch, the London independent creative shop will take on responsibility for the provision of strategic creative services across both brands in the UK.    Mike Harper, director of marketing for Oruna, said: "We’re on a mission to drive loyalty to our brands and put some excitement back...