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Line launched its first AI assistant Clova at Mobile World Congress this week, stating that the tool will be core to its plans to become the biggest AI platform in Asia Pacific. “AI is our most important project at Line, and represents a paradigm shift as dramatic as the rise of the smartphone a decade ago,” said Line Corp CEO Takeshi Idezawa. “The Clova platform allows Line’s existing services to interconnect, moving users post-touch, post-display, and even...

For those countries that observe Lunar New Year, it is indeed one of, if not the biggest travel season in Asia Pacific. But a little known fact is that the month of January, as a whole, sees a great surge in spring and summer travel searches, the so-called “January jump” — on a global level. January is a time of frenzied consumer interest in travel deals and new destinations, it’s a time of new year resolutions that...

Marks and Spencer (M&S) is the brand that British women have the best impression of according to new analysis. This is despite a tumultuous period for the retailer that last year saw it suffer its biggest fall in clothing sales since the 2008 banking crisis. The research by YouGov analysed the ‘Impression’ score (which of the brands do you have a favourable impression of?) for 10 brands including Boots and John Lewis over the 52 weeks to...

Groupon launched a new spot, “How to Save on Restaurants,” targeted to the ever-working millennial. Forgoing the grocery store or cleaning dirty dishes, Groupon suggests saving on restaurants through its offerings. Through this new spot in, with creative from the O’Keefe Reinhard & Paul agency, this campaign worked “to reach an increasingly cord-cutting millennial audience,” according to Jon Wild, VP marketing North America, Groupon. During the holiday season, Groupon created its first-ever holiday campaign, “Gift the Experience.” The...

Marketing something as dull as car batteries is no easy task, but Dallas-based agency Firehouse has managed to create a fun, clever campaign for Interstate Batteries that shows drivers how the brand's trusty products can prevent calamity. In one ad, an indignant grandmother decides to write her grandson out of her will after she learns that his dead car battery is what’s keeping him from visiting her. In another, a cheesy heavy metal band called Pegasus can’t...

Procter & Gamble’s chief brand officer Marc Pritchard has dismissed objections to his attempts to clean up the digital ad ecosystem, calling out those that might try to justify not adhering to his demands and pointing out what he calls “head fakes” – myths that are standing in the way of digital becoming more transparent and accountable. In a speech he is set to give at the ANA’s Media Conference 2017 later today (2 March), Pritchard will...

Motorola has had a bumpy few years. It was once the king of the mobile phone space with its catchy marketing ‘Hello Moto’. Yet, as with many of the early winners in the mobile phone space, it gradually fell out of favour, first losing its crown to Nokia and then Apple and Samsung. That fall from grace saw the mobile phone business spun out of Motorola and then almost immediately acquired by Google. Yet that deal was...

Nokia undoubtedly scored the PR coup of Mobile World Congress this year when it unveiled a comeback for the beloved 3310. HMD Global, which owns the rights to the Nokia brand in mobile phones, revealed the much-rumoured device on Sunday (26 February). It marks the first time a phone has been released under the Nokia brand since 2015 and was met with a wave of publicity and excitement from both the press and consumers. But Nokia’s chief marketer...

Sir Martin Sorrell’s greatest worry and what he believes will have the greatest negative impact on future growth is short-termism. Speaking this morning (2 March) at Deloitte’s Media and Telecoms conference, the WPP boss said: “It’s not three-month-old babies that keep me awake at night. It’s the continuous focus on the short term. Events of recent weeks bring that into sharp focus.” Sorrell, who has a three-month-old daughter, said the short-termism stems from the fact we are in a “low growth...

In November 2013, Hull was named UK City of Culture 2017. Many people including locals and the media raised their eyebrows. Once voted one of the worst places to live in the UK, Hull was not a city immediately associated with the word ‘culture’. But in January this year, this downtrodden city with a bit of an image problem took 12th spot in Lastminute.com’s recommended destinations for 2017. Just above Montreal, Croatia and Japan, was Hull. At...