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With Mobile World Congress upon us, The Drum takes a look at what's going on in Barcelona including the best keynotes, demos, and parties.  Over 100,000 people will descend on the Catalonian capital for Mobile World Congress next week, one of the biggest tech conferences of the year. Not for the faint-hearted, the five day event is notorious for its scale. The endless exhibition halls of Fira Gran Via are no mean feat, as attendees find themselves...

There’s a lot of magic in Harry Potter prequel Fantastic Beasts and Where to Find Them, from the eponymous beasts to the secret community of witches and wizards in 1920s New York where the film is set. But unfortunately for us muggles (non-magical people) creating the visual effects to bring JK Rowling’s story to life didn’t come at the wave of a wand. The Drum met with one of the real life wizards behind the Oscar nominated film,...

Oscars Sunday is almost here, and with it comes that time of year that has actors and directors returning to talk shows and press tours to plug last year’s movies, stylists scrambling to find the dress that will make their client stand out (but not too much), and “for your consideration” ads adorning every Hollywood street corner. But how much impact does the often grueling and costly awards season campaigning actually have on how members of the...

Multiple news organizations and journalists that have irked President Trump were barred today from a White House press briefing, sparking outrage from those blocked out. CNN, the Huffington Post, the New York Times, Politico, BuzzFeed and the Los Angeles Times were among the news outlets barred from attending an off-camera, informal briefing by White House press secretary Sean Spicer. The BuzzFeed White House correspondent, Adrian Carrasquillo, tweeted that Breitbart News, the Washington Times and One America were allowed...

Editor’s note: ThinkLA’s DIG (Diversity, Gender, Inclusion) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all. Robert Holeman, digital asset coordinator, Team One Who was your role-model when you were younger? Growing up I admired my aunt Leslie. She works in the film and TV industry,...

Eric Freedman joins creative agency Sleek Machine as its chief strategy officer, the company announced today. Freedman will oversee brand strategy, communications planning, consumer insights and analytics for Sleek Machine while also joining the agency’s leadership team in new business efforts and organic partnership growth. Most recently, Eric was SVP, sales, marketing and business development at Quantum Designs, a nutrition technology company. Prior to that, he was at the strategic branding agency Mechanica where he oversaw innovative programs...

Brazilian bank Bradesco has appointed Publicis Brazil and Leo Burnett Tailor Made as creative and strategic partners. The two Publicis Communications agencies will now take on responsibilities that were previously held by WMcCann and Y&R, according to trade publication Meio & Mensagem. The appointments are the latest in a string of wins for Publicis in Brazil. Leo Burnett Tailor Made also won recently won Extra, a Brazilian retailer, in December. Sao Paulo-based agency DZP&T was recently awarded the Petrobas...

In May 2016, Leicester City Football Club achieved something incredible. They became the fastest growing UK brand on Instagram. The club's fairytale Premier League campaign earned them the title of everybody’s second favourite team. Less than 10 months after being serenaded on the King Power Stadium pitch by Italian tenor Andrea Bocelli, Claudio Ranieri has been unceremoniously dumped by the club he led to the title. Leicester City’s power brokers lost the faith, but have their social...

Hyatt is kicking off a new global campaign this weekend with a 30-second spot that will air during the Academy Awards on Sunday. The ad, which marks the first time in nearly a decade that the hotel company is advertising the overarching “Hyatt” name in a television spot rather than one of its individual brands, is centered around the idea that travelers should embrace and try to understand the different cultures they visit rather than be fearful...

In what has become something of an annual tradition, Bing Predicts has looked into its crystal ball and determined the 89th Academy Awards on February 26 are going to be a very good night for La La Land. That’s because Bing analysis indicates the comedy-drama-musical should to take home statuettes for Best Picture, as well as Best Director, Best Original Screenplay, Best Cinematography, Best Original Score, Best Original Song and Best Production Design – in addition to Best Actress...