support@addysocial.com

Top

The new Formula1 car, which was launched by McLaren earlier today (24 February), fashioned a newly developed pure breed McLaren livery, designed in collaboration with brand consultancy The Clearing. The choice of orange was inspired by McLaren’s history, as their first ever victory in 1968 was achieved in a car with a distinctive orange coat. Andy Howell, creative director and founder of The Clearing, said: “The new car livery is a significant shift away from the traditional coach...

Bud Light is forging a comeback in the UK, 16 years after the last attempt to introduce the US beer to the country ended in failure. The light beer goes on sale in shops and pubs across the UK tomorrow (25 February). It has a much lower ABV than normal Budweiser, at 3.5%, and just 27 calories per 100ml. The relaunch poses a somewhat unique marketing challenge to Andre Amaral, Bud Light’s senior brand manager. This is a...

Donald Trump's already controversial presidency has sparked a creative renaissance across arguably the most diverse group of protestors ever assembled to a common cause. The media, and most interestingly, the covers they've created signifying the new POTUS, have largely been united in their views while truly unique in their execution. As part of the Chip Shop Awards - the creative awards with no rules - The Drum is on the hunt for new creative work that makes Potus pout-us. We've scoured the web in celebration...

People often don’t ask the right questions, if any at all, when they go to the doctor. Highmark Inc., the fourth largest Blue Cross Blue Shield-affiliated health insurance provider in the US, is out to change the way people interact with their docs with a new ad campaign called “Ask the Doctor.”   The campaign, done through Partners + Napier, includes digital banners, mobile ads, direct mail and TV spots. The spots, directed by Chris Hooper of L.A.-based...

‘This Girl Can’ has returned to empower more women to overcome judgement and take up exercise with a new campaign featuring the work of iconic poet and civil rights activist Maya Angelou. The second installment of Sport England’s hugely successful campaign, which is estimated to have encouraged 2.8 million women to become more active, stays true to the original formula while incorporating new insights and messages. The new film for the campaign features a soundtrack playing alongside a...

Unilever puts an end to Kraft Heinz merger speculation Kraft Heinz’s proposed multi-billion-pound deal to buy Unilever fell through this week, with Marketing Week columnist Mark Ritson very happy with the outcome. He said Unilever’s socially-minded stance was at odds with how Kraft Heinz does business. “In the era of ‘ROI marketing’ it’s very easy to see everything purely as a matter of profit,” explained Ritson. “Perhaps from that point of view the Unilever acquisition really made sense to...

If a brand partnership is based purely on maximising transactional gains it will almost certainly fail, according to Facebook’s marketing director for business in Europe Philippa Snare. Speaking today (24 February) on a panel at an event hosted by digital ad agency Wunderman, Snare reflected on business partnerships that went wrong during her tenure as Microsoft’s UK CMO. And she advised: “A successful partnership must be based on all the parties sharing similar values. “When brand partnerships failed [at...

Sport England has released the TV ad for the second push of its ‘This Girl Can’ campaign as it looks to further close the gap between the proportion of men and women doing sport. The campaign, created by FCB Inferno, will air on television today (24 February). Like the previous ad, it features ‘real’ women alongside the voice of iconic poet Maya Angelou and her poem ‘Phenomenal Woman’. Sport England says the gender gap in terms of sport...

Data organisations including the Information Commissioners Office and Direct Marketing Association (DMA) will “bang the drum” to ensure the UK has free movement of data with other countries after Brexit, the Information Commissioner Elizabeth Denham has told marketers. Speaking at the DMA’s Data Protection conference in London today (24 February) Denham said that even if the UK government decides to repeal or replace EU data laws after leaving the bloc, the country will need to maintain high...

Mobile World Congress (MWC) kicks off on Monday 27 February. Ahead of the show Marketing Week caught up with internet of things agency SharpEnd to talk about why voice-activation will be a key trend at this year’s show. Testing out Amazon Tap and Echo, founder Cameron Worth gives his predictions for MWC around voice-activated devices, and explains what’s next for NFC-enabled technology and the future of wearables. The post Digital decoded: The rise of voice activation and why...