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Sports powerhouse ESPN is partnering up with Vivid Seats, an online ticket marketplace. Through their relationship, Vivid Seats’ branding, links and promotions will be on ESPN’s platforms. This partnership breaks away from the relationship that ESPN and eBay’s StubHub had for all online ticket resales since 2007. "Vivid Seats' dedication and prioritization to serve sports fans fits well with ESPN's long-standing mission," said Eric Johnson, executive vice president, global advertising revenue and sales operations, ESPN, in a statement....

New York City Mayor Bill de Blasio sat down at adtech firm AppNexus on Friday (February 17) to talk about the latest on the City’s forthcoming Union Square Tech Hub. Currently home to electronics retailer PC Richard & Sons, the site – 124 East 14th Street – will be transformed into a 258,000-square-foot hub for what a press release called “civic innovation, job creation and fluid work and learning opportunities in a state-of-the-art tech-enabled facility.” It will be...

Snapchat, which has made headlines recently for their IPO, is adding Discovery Communications to its arsenal. Through the partnership, they will bring shows such as “Shark Week” and the cancelled “Mythbusters” to the Discover section of the app. “We’re thrilled to introduce our iconic Discovery content to the Snapchat community,” said Paul Guyardo, chief commercial officer, Discovery Communications, in a statement. “There are few other platforms as dynamic and engaging, especially among younger audiences.” Discovery joins the ranks...

Musician Kate Nash has accused Snapchat of using the beat for her breakout single Foundations without her permission.  The British singer took to Twitter, Facebook and Instagram to broadcast the allegations via a video featuring herself using one of the messaging app's animated Lenses. Music can be heard in the background and while some of her fans have pointed out that the clip is similar in style to Nash's tune, there are no lyrics to discern whether the singer's melody...

Jay Kamath and Matt Johnson have announced that the two are opening a full-service creative shop in Los Angeles called Haymaker. Johnson previously served as group strategy director at 72andSunny, where he worked with brands including Adidas, Coors Light, ESPN and Instagram. At Haymaker, he will serve as the agency’s chief strategy officer. Kamath has spent the past few years as a freelance creative director at companies including Facebook and R/GA, according to his LinkedIn profile. Earlier in...

The vice-president of the Samsung, Jay Y Lee, is facing allegations of bribery, perjury and embezzlement having been formally arrested today (17 February). He is accused of promising as much as £30.4m to a friend of South Korean President Park Geun-hye in exchange for government support of his succession to control the conglomerate founded by his grandfather. The Seoul Central District Court issued the warrant for his arrest, saying there was a risk of him destroying evidence or fleeing the...

Early reaction to YouTube's decision to axe 30-second unskippable ads suggests that advertisers will no longer be able to just repurpose their TV ads for the channel. Is it enough to just repurpose an TV ad for YouTube, can the same work fit both platforms or is it time for marketers to evolve their idea of video to suit modern tastes? Historically, advertisers have taken a one-size fits all approach to multi-platform advertising, but it is increasingly...

British beauty brand Illamasqua has taken a firm stance against Donald Trump and his policies, releasing a statement it has called 'The Illamasqua Anti-Fascism Pledge'.  In a marked departure from statements of condemnation or tongue-in-cheek paraody ads, the company has taken it one step further with a promise it will "never knowingly" sell its products to people who support the president's values. It is also calling on customers to sign the pledge and get them to agree not to discriminate against...

Everton FC have revealed they will operate a paid-for live stream of an upcoming home fixture as part of the club’s efforts to strengthen its relationship with the local community by raising money for the city’s homeless. The ‘Home is Where the Heart is’ campaign will broadcast the Premier League club's Under-23s game against Southampton which kicks off at 7pm on Monday (20 February). The live stream is being offered through the club’s own TV platform EvertonTV and will...

Coty has announced that Droga5 will take on lead creative duties for CoverGirl, an appointment that ends the beauty brand’s relationship with longtime agency Grey. While it is not immediately clear why CoverGirl has named a new agency, it could be related to P&G’s beauty brand spinoff that finalized last year. In 2015, P&G announced that it would sell beauty brands including Clairol, CoverGirl and Wella to Coty in a $12.5bn deal. Grey has handled creative duties for...