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Data organisations including the Information Commissioners Office and Direct Marketing Association (DMA) will “bang the drum” to ensure the UK has free movement of data with other countries after Brexit, the Information Commissioner Elizabeth Denham has told marketers. Speaking at the DMA’s Data Protection conference in London today (24 February) Denham said that even if the UK government decides to repeal or replace EU data laws after leaving the bloc, the country will need to maintain high...

Mobile World Congress (MWC) kicks off on Monday 27 February. Ahead of the show Marketing Week caught up with internet of things agency SharpEnd to talk about why voice-activation will be a key trend at this year’s show. Testing out Amazon Tap and Echo, founder Cameron Worth gives his predictions for MWC around voice-activated devices, and explains what’s next for NFC-enabled technology and the future of wearables. The post Digital decoded: The rise of voice activation and why...

It’s pretty safe to say that ads during the Oscars have been better than the ones during the Super Bowl for the last several years now. Sure, there are exceptions, but as a general rule, the Super Bowl is generally getting its butt kicked. From production values to the writing to the intelligence of the concepts and the artful attention to craft and detail, the Oscar commercial is superior in every metric, except two: the size of...

We’re just a few days away from the 2017 Academy Awards ceremony and the speculation is rampant. Will La La Land dominate? Will #oscarssowhite become a thing of the past with big wins for movies like Moonlight or Hidden Figures? It will all come to a head Sunday night when Jimmy Kimmel hosts the broadcast, which will be accompanied by the annual commentary about how it’s overlong, how someone important was left out of the “In Memoriam”...

As the Oscars draw closer, many are looking at the diversity and gender equality in the film industry. While strides have been made over the last several years to have more gender equality in film and media, there is always more that can be done on that front. That is why 50 Hollywood leaders and influencers, including studio heads, agency partners, senior network executives, talent and guild representatives brought together by Women In Film and Sundance Institute have...

There is no one blueprint for programmatic, not now and not in 12 months’ time. The route that each brand takes will be determined by its business principles and by its approach to marketing. Nevertheless, the choices that all brands make will be driven by some common themes, including resource, transparency, integration, geographic footprint, data and technology. The key question that all brands will be asking is whether they have the resources or the reason to run these...

Since trading evolved into the art of business, companies have fashioned their history and ethos into a story that customers can follow. Yet, while the rise of influencer marketing proves itself as a great way to market a product in the technological era, brands' personality is getting left behind. We asked our Drum Network agency members,"as influencer marketing becomes a popular choice of promotion, the product becomes an accessory of the person in the spotlight. Should influencers...

Benefit’s eyebrow range is the biggest part of the beauty brand’s business and last year it launched a loyalty app for brow waxing giving it, for the first time, a view of how people are engaging with the service. The ‘Brow Wow’ app has been up and running since last November, allowing people to book a waxing appointment at their local Benefit Brow Bar. For every wax the customer has, they collect a digital stamp and, based...

Who knew that a non-league footballer eating a pie on live TV would catapult British football into a crisis about its relationship with betting brands? It certainly is a funny old game. But ‘piegate’ does raise some serious questions that I’ve been asking myself for some time – mainly, isn’t it time that football reduced its dependence on money from the gambling companies? The problem has been building since 2005, when the Gambling Act allowed betting brands on...

Jigsaw, a Google subsidiary has revealed it's working to eliminate online abuse using artificial intelligence. The company is using algorithms to identify abuse at scale, using the self-learning technology to find and moderate the comments as part of its conversational AI project called ‘Perspective’. “Few things poison conversations online more than abusive language, threats, and harassment. We’re studying how computers can learn to understand the nuances and context of abusive language at scale.” Reuters reports that the tech has been...