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Everton FC have revealed they will operate a paid-for live stream of an upcoming home fixture as part of the club’s efforts to strengthen its relationship with the local community by raising money for the city’s homeless. The ‘Home is Where the Heart is’ campaign will broadcast the Premier League club's Under-23s game against Southampton which kicks off at 7pm on Monday (20 February). The live stream is being offered through the club’s own TV platform EvertonTV and will...

Coty has announced that Droga5 will take on lead creative duties for CoverGirl, an appointment that ends the beauty brand’s relationship with longtime agency Grey. While it is not immediately clear why CoverGirl has named a new agency, it could be related to P&G’s beauty brand spinoff that finalized last year. In 2015, P&G announced that it would sell beauty brands including Clairol, CoverGirl and Wella to Coty in a $12.5bn deal. Grey has handled creative duties for...

British Vogue is the latest brand to tap into the chatbot craze, unveiling what it has described as the first Facebook Messenger bot that allows users to personalise fashion news.    The launch has been chosen to coincide with the start of London Fashion Week and will let readers catch up on runway shows and get updates about their favourite designers. When Facebookers interact with the chatbot they can pick and choose what kind of content they want delivered to their...

HP on using Christian Slater for new anti-hacking campaign This week HP launched a B2B campaign – titled ‘The Wolf’ – featuring Hollywood actor Christian Slater as a hacker who is trying to steal data through a fictional company’s printers. The ad, the first of a series focusing on vulnerable forms of technology, aims to show the various ways hackers can steal people’s data. Slater, meanwhile, looks like solid casting having previously starred in Amazon’s Mr. Robot, a...

Whether it’s a 30-second clip on DIY channel Nifty, original drama series ‘Broke’ on YouTube Red or the Try Guys (above), each month BuzzFeed video content clocks up over seven billion global views. One in six people in the UK now subscribes to one of BuzzFeed’s Tasty food channels on YouTube, while an episode of ‘Worth It’, the series that pits high-end items like a $1,120 cake against a budget alternative, can rack up more than 12 million...

CMOs have the shortest tenure of any member of the c-suite, according to new research. The report, by recruiters Korn Ferry, found that the average CMO in the US stays in the job for just 4.1 years, behind the average for the c-suite of 5.3 years. That is half the average tenure for a CEO at eight years, and less than CFO, CIO and chief HR officer (CHRO). Part of the reason for this is down to the...

Amazon has published figures for its Amazon Prime subscription membership service for the first time, revealing that its revenues hit $6.4bn (£5.2bn) in 2016. While at first glance this figure looks impressive, it’s still some way from what its retail and web divisions generate commercially. In 2016, according to the filing made on the US Securities and Exchange Commission, Amazon Retail brought in $91.4bn (£73.2bn) while Amazon Web Services (its cloud computing arm) made $12.2bn (£9.8bn). With the...

Lidl expands into the US Lidl is set to launch its first stores in the US this summer, with plans to open up to 100 locations across the East Coast within a year. Lidl’s first 20 stores will be opening in North Carolina, South Carolina and Virginia. Lidl currently operates around 10,000 stores in 27 countries. Both Lidl and Aldi have been aggressively expanding in Europe. In the United Kingdom, Aldi recently became the fifth biggest grocer, overtaking the...