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Google has unveiled plans to use its online course We Are Squared to disrupt the education system, as it says it is  “successfully” merging classroom and online learning styles, something others have failed to do. “Squared Online bridges the gap between the classic classroom experience, where you can’t get scale, and e-learning that can sometimes be a bit dry. It offers a more experiential learning experience,” says Shuvo Saha, director of the Google Digital Academy. The course focuses...

Disney ABC TV Group, The Programmatic Advisory and the IAB will be involved in this year's The Drum Digital Trading Awards, held in association with MediaiQ and sponsored by OpenX, Digital Remedy, BidSwitch,  Intermarkets and Unacast.  The awards champion programmatic performance across the US adtech industry over the last 12 months based on the recommendations of senior industry professionals. Among the judges are: Wayne Blodwell, founder and CEO of The Programmatic Advisory; Mack McKelvey, founder and CEO of SalientMG;...

According to Dell, 89% of organisations are activating strategies and digital transformation programmes to reduce the gap between modern customer demands and what is actually delivered by organisations. Putting the customer at the centre of the organisation's strategy is essential and to do this, the first step in a transformation should address the cultural implications of the organisation. In other words, is the organisation recruiting and building the right skills to manage the needs of the customer? Culture...

It’s official, Britain will go to the polls this June to decide whether or not it wants Theresa May to remain as its prime minister. The early signs suggest an overwhelming yes. In fact, the first voter indication poll from YouGov has the Conservative government extending its lead by four percentage points, with 48% saying they will vote Tory compared to only 24% signalling an intention to vote for Jeremy Corbyn’s as the next PM. This 24-point lead...

Heineken is highlighting its brand values of bringing people together socially in a new campaign featuring a social experiment that aims to explore if the benefit of finding common ground with one another can lead people to be more open. Launched today (20 April) the Worlds Apart film puts together two real life strangers, meeting for the first time who are divided by their beliefs. Heineken is hoping to prove that people see past a label even...

Bio-oil is to make its biggest ever investment into digital marketing in the coming year as it looks to cement its position in the UK market. The brand – which promises to reduce the appearance of scars and stretchmarks -  has appointed PR consultancy Finn to lead the charge. The activity will leverage a new campaign proposition which aims to widen the uses for the treatment. Finn will look to broker media partnerships, run an influencer engagement programme and...

McDonald’s launches its first ever unbranded ad McDonald’s latest ad for the US is slightly unusual – for starters, the fast food giant’s name is not mentioned at any point during the 30-second clip. The ad features actress Mindy Kaling, who encourages viewers to Google ‘that place where Coke tastes so good’. You might be able to guess what ranks highly. According to McDonald’s, this is the company’s first unbranded marketing campaign. The ad was created during the tenure...

Earlier this month, creative agency RAPP launched its first campaign for Marketing Manchester, VisitBritain and Virgin Atlantic Airways since being appointed at the beginning of the year. The campaign ‘It all starts in Manchester’ will run across social media, capturing the eclectic spirit of the city, while highlighting Virgin Atlantic’s new direct routes to Manchester from San Francisco and Boston. RAPP UK’s executive creative director, Ben Golik, explained that Manchester is a great basis for telling stories:...

In partnership with the Tribeca Film Festival, IBM is inviting artists, filmmakers and other creatives to participate in its inaugural 'Storytellers with Watson' competition. Those who wish to participate will be asked to submit ideas on how they would apply Watson’s cognitive computing technology to storytelling mediums such as film, video, web, gaming, augmented reality and virtual reality.  IBM has worked with Tribeca to develop five categories that can help participants determine how to best apply Watson to...