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The 121-year-old Advertising Club of New York, a non-profit organization serving the advertising industry, today (August 25) unveiled a new brand identity and logo. The new logo was designed by B2B agency Gyro New York. A plus sign was utilized to symbolize an expanded membership base, which now includes ad tech, social platforms and media startups as well as agencies and clients. A new website is set to launch early in September. “For 121 years, The Ad Club has...

At a time when fake news has become more prevalent, the Telegraph has launched its first major brand campaign in 10 years that seeks to demonstrate the power of the spoken and written word, and the increasingly important role of quality journalism. The creative, called ‘Words chosen well’, utilises famous cultural references – from politics, to sport and pop-culture – to highlight how one word can evoke iconic moments in history. This includes Martin Luther King’s ‘dream’,...

Buying and selling are in the midst of the biggest transformation since the industrial revolution: this year alone, Sears has closed 43 stores, JCPenney has closed 138, and Macy’s has closed 68. Why the sudden disruption? Buyers are in the middle of a generational shift: millennials are replacing boomers as a dominant buying block, retail is transitioning from physical locations to digital experiences, and business models are changing from transactional to subscription services. And from these changes, B2B...

Conor McGregor sponsor BetSafe hopes to provoke his ‘Big Money’ fight combatant Floyd ‘Money’ Mayweather by rebranding a private jet as ‘Notorious Airways’ to bring it in line with the Irishman’s trashtalk. The signage on the unconventionally pimped out ride, in addition to carrying the McGregor and BetSafe brands, also features the message #49to1 – a reference to the fact the Irish man could stop Money’s 50-match victory streak.   Loading...

Ikea says it reached 151 million people with Game of Thrones campaign Ikea has been talking up the power of reactive advertising after its campaign reacting to news the creators of Game of Thrones use the Swedish retailer’s rugs (pictured) to create Jon Snow’s outfits went viral. Subsequently, Ikea posted a do-it-yourself guide on its Facebook page that gave shoppers all the steps needed to make their own winter-warming Jon Snow threads. The reactive campaign reached 151 million internet...

Lucozade has brought its creative and production services in-house as it looks to cut back on costs following the Brexit vote, but insists its marketing budget will not be touched. The move follows the appointment of Jon Evans as marketing and business development director at Lucozade Ribena Suntory (LRS) a year ago. While he has been responsible for communicating big changes at the company, including the introduction of low-calorie options and launching its new brand purpose ‘Made...

The Government has set out plans it hopes will reassure businesses that the flow of information across borders will not be disrupted after Brexit. In the latest paper on the UK’s relationship with the EU after it leaves, the Government says it wants to ensure individuals have control over and transparency on how their personal data is used and that it is protected from misuse with robust safeguards. It points out that, upon the UK leaving the...

From CMO of consultancy Frog Design to global TED speaker, author and entrepreneur Tim Lebrecht has a well respected marketing career built up over 22 years. His book, The Business Romantic ,looks at the importance of romance in everyday lives and business, urging people to design products, services and experiences that connect them to something that is “greater than themselves”. He has also given three TED talks, with the most recent, ‘4 ways to build a human...

Airbnb hires actor Danny Glover as part of latest diversity push Airbnb has hired Lethal Weapon actor and political activist Danny Glover as a US advisor in a bid to counter allegations its service discriminates against non-white guests. In a statement, Glover says: “Airbnb has had its own share of challenges in this arena. I want to help it make a positive change.” Airbnb commissioned a report last year saying it would revamp its anti-discrimination policy. Glover’s appointment,...

Carlsberg created a bar powered by a windmillCarlsberg is setting new goals to reduce its carbon footprint and water usage, but admits consumers are still less likely to pay the premium for sustainable products. The Danish beer giant is celebrating its 170th birthday this week with a series of events put together by FCB Happiness in Copenhagen, and used this as a reason to talk about its ‘Together Towards Zero’ commitment for the first time. Its goals...