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LV has appointed TH_NK to advise on its digital transformation strategy, a move that comes amid a raft of internal changes at the general insurance brand in the hope of future-proofing itself against emerging technologies. On joining the company in June last year, chief executive Richard Rowney immediately vowed to significantly increase its digital spend to the tune of £100m over three years admitting that the sector as a whole had “fallen off the pace” when it...

One of the best marketers of all time wasn’t the head of an agency or a great creative director – he was the chief of a record label (several actually) who hit musical gold time and time again through matching great songs with great artists and treating his talent with the utmost love and respect. The Tribeca Film Festival presented by AT&T kicked off Wednesday (April 19) night at Radio City Music Hall with the debut of...

Carlsberg is launching a new campaign focusing on its Danish roots in a bid to lure consumers back into the lager category, as the beer brand claims it needs to take “bold action” to fight against sales decline. The £15m integrated marketing campaign called “The Danish Way” aims to revitalise the Carlsberg and Carlsberg Export brands in the UK by focusing on its Danish provenance. Central to the campaign is a TV ad, starring Danish actor Mads Mikkelsen...

The topic of ‘digital’ culture is currently en vogue. As more companies are formalising their digital-led transformations, they want to know how to ensure that change sticks. This is an effort that involves leadership and, increasingly, HR. There is a certain consensus on company culture. Most agree it affects the ability to compete (more so than strategy, perhaps), it is difficult to change, and it is chiefly about people. But, further than that, what is it? In a recent talk,...

Connected World Philip Larrey Author Philip Larrey is a Catholic priest and chair of logic at the Vatican University. ‘Connected World’ features his conversations with a wide range of thought leaders such as Eric Schmidt, executive chairman of Google parent company Alphabet, and Publicis Groupe CEO Maurice Levy, in which they consider the philosophical implications of the artificial intelligence revolution. Covering areas such as design, data and industrial systems, this is an interesting read for anyone concerned with where business...

1. Grohe: Garbage dog The proof is in the pudding; feature a cute dog in your advertising and your YouTube views will skyrocket. At least, that’s what sanitary fittings manufacturer Grohe has found. The ad, which looks to convince viewers of the importance of its new smart Sense system, racked up over four million views in March. 2. Mercedes-Benz Cars UK: The C-Class Despite a fairly functional ad, Mercedes-Benz has generated a lot of eyes with its latest campaign,...

Marketers are feeling more optimistic about taking on new staff after recovering from a dip in confidence at the end of 2016, the latest quarterly IPA Bellwether report has revealed. When asked in January whether they expected overall employment to be higher, the same or lower at their company in three months’ time, almost a third (31.3%) of those surveyed signalled positive expectations for employment, compared to 16.8% who predicted a fall. As a result, the net balance...

One of the delights of being the fat bloke in a suit on the back page of Marketing Week for many years and then, with the digital revolution, the fat bloke in a suit on the Marketing Week website for many more, is that young marketers start to venerate you. Don’t get me wrong. A lot of them anti-venerate you too. Dear God, they do that a lot more. But simple numbers mean occasionally you get the...

Agencies are frustrated that too many brands are still briefing work with specific channels and outputs in mind, rather than adopting integrated communications strategies, new research shows. The survey from the World Federation of Advertisers (WFA) and marketing consultancy The Observatory International is based on responses from 32 multinational clients across 12 sectors with an annual spend of more than $14bn (£11bn). Their responses were compared with those of 46 senior agency staff with global and regional...

MIPTV, the largest global TV marketplace for all genres and all screens, kicks off in Cannes next week and Found Remote will once again be on the ground. The marketplace is primarily for buyers and sellers to transact, but as the nature of the TV business continues to evolve, it has grown to become so much more. A market about formats and content must adapt to address the impact of virtual reality, digital, streaming, and social platforms, which...