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When Bernie Ecclestone finally handed over the keys to the Formula One brand and all its fortunes earlier this year, marketers delighted at the previously unthinkable prospect of a revamped commercial model under Liberty Media’s tenure. And going by the account of McLaren, the changeover’s new regulations appear to be exactly what the sport has been looking for. Rules on sponsorship that were developed and staunchly protected by the old guard were infamously restrictive and “one dimensional”,...

20th Century Fox has ramped up the marketing around its resurrected franchise, Alien, by unveiling a widely praised poster for its next venture, Alien: Covenant. The studio has went all in with the creative with the featured one-sheet that complements dialog from the trailers 'The path to paradise begins in hell', it will likely spring up globally in OOH buys to promote the movie. Seeing the return of Alien director Ridley Scott, the studio is keen to remind movie audiences of the...

Amazon is reporting the success of its drone delivery service, having announced the completion of its first public US drop-off. The Prime Air project was showcased during an event at the Mars Conference in California  which annually displays 'Machine learning, home Automation, Robotics and Space exploration' innovations to invited guests.  During the exhibition this week, Amazon had a fully automated flying drone deliver a package filled with sunscreen. It has been a long-time coming with extensive tests taking place under...

Scoot over March Madness, the Pedigree “Pup-letes” are here. The dog food and treats brand, along with BBDO NY, created a series of videos around “What does it take to be a Pedigree pup-lete?” Started in 2016 with the puppy bowl, the brand expanded the campaign with three new videos in 2017 that feature basketball, soccer and racing. “We choose a variety of sports that our audience could relate to, attracting Pup-lete viewers from different fandoms and markets across...

Want your Miller Lite delivered straight to your door? You’re that much closer to getting it as MillerCoors has partnered with IPG Media Lab to create Miller Lite On-Demand. To get your beer, you can use Amazon’s Alexa products, including the Amazon Echo, Echo Dot, and Tap in the US. Alexa owners can search for “Miller Time” in the Alexa skills store and use “It’s Miller Time” to place their order. If you’re not Alexa connected, you...

At the risk of bursting your bubble, you have to know that Vin Diesel, The Rock, Michelle Rodriguez and the rest of the cast of the Fast and the Furious franchise don’t do all their own driving in those movies. I know, I know. But many of those amazing sequences that are captured in the movies are performed by stunt drivers. One of those stunt drivers finally gets a bit of the spotlight in a new campaign...

Coffee drinkers will soon be able to place their Starbucks orders within the comfort of their own car after the coffee company announced a partnership with Ford. Ford vehicles equipped with its SYNC3 voice-activated technology, which has Amazon’s voice service incorporated into it, will soon allow drivers to place their orders using the command, “Alexa, ask Starbucks to start my order”. The partnership with Ford and Amazon Alexa was demoed at company’s annual shareholders meeting, which took place in Seattle this...

It sounds like a dream: instead of dealing with pricey rent-a-cars, flight delays and confusing public transportation systems on your next trip, what if you could be personally transported around your vacation destination via a mobile room for you and your plus one?  For one lucky couple, that’s exactly what happened to them on their recent trip to Québec. Their experience traveling around the Canadian province was documented and turned into a short film called “A room...

For marketers, training and professional development can be a frequent headache. The fierce competition for the best jobs, combined with the rapidly changing nature of the discipline, puts pressure on everyone in marketing to continually update their skills. That is no easy task when the day-to-day duties of the average marketing job are already extensive and time consuming. Marketing Week columnist and professor, Mark Ritson, offered a solution to this challenge last year with the launch of the...

‘Time slippage’ refers to the amount of revenue lost as a result of work carried out that goes unbilled. In an ideal world, an agency could bill all hours worked by staff and dramatically increase profit levels, but unfortunately, clients would have none of that! However, tackling the issue of the slippage at your agency can be the next best thing. Clients of ours often think they have a clear idea of which of their clients are...