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Labour has created its own digital tool called Promote to put targeted social media marketing at the heart of its general election campaign. Promote is linked with Labour’s voter database and will enable the party to identify specific people in a constituency for candidates to target a message to, its joint national elections coordinator Andrew Gwynne told the Guardian. He cited so-called Waspi women – those born in the 1950s and opposed to changes to the state pension scheme...

Twitter has unveiled a range of special emojis ahead of tonight's hugely anticipated Spanish football clash between Real Madrid and Barcelona. The El Clasico graphics include a delighted-looking Lionel Messi, a rather more stern-faced Cristiano Ronaldo and a half-and-half shirt sure to leave football purists aghast. Fans can activate them before and during the game by using the associated hashtags. Matches between the two giants of Spanish football generate over $40m in media value for sponsors, according to research by...

Kopparberg has enlisted creative agency Certain to design a distinctive glass to accompany the launch of its new Raspberry Smooth draught cider in the UK. The glass was made using laser printing and features copy telling the story behind the Swedish drinks maker's ‘Fanga Dågen’ – 'seize the day' – brand positioning. Phil Dean, managing director at London-based Certain, said: “Our brief was to design a glass that would be a coveted piece of art that inspired fans of Kopparberg and communicated...

MullenLowe president Geoff Cottrill has written an open letter to McDonalds in response to claims that the burger brand had used the work of street artists in a promotion video without permission.  Wrriting on his personal Facebook profile, Cottrill began by asking McDonald's 'What the hell is wrong with you?' in regards to reports that it had used the work of some graffiti artists within a promotional video to promote the launch of a new sandwich there. As...

United Airlines is making steps to recover from the brand damage caused when it violently removed a passenger from a flight, bringing in a new pay-scheme based on customer satisfaction. The plans for a “targeted compensation plan” tied directly to customer satisfaction scores are aimed at executives of the airline, according to a recent filing. "United's management and the Board take recent events extremely seriously, and are in the process of developing targeted compensation program design adjustments to ensure...

The Sun has apologised for a column written by its former editor Kelvin MacKenzie in which he compared Everton and England footballer Ross Barkley to a gorilla. In the apology printed today (22 April), the newspaper claimed it had been unaware of Barkley’s heritage – his grandfather was born in Nigeria – and that there was "never any slur intended". In the column, which ran earlier this month, MacKenzie said that Barkley's eyes had given him a "similar...

Pinterest is set to launch its first major ad campaign in the US this summer as it looks to show that it’s not a social network. Chief executive Ben Silbermann this week said that the company’s biggest challenge is getting people to understand that Pinterest isn't a social network, saying it wants to be seen as a visual search engine. "The hope is that you'll get ideas for your real life, and you'll close the app, get off...

Ofcom’s enquiry into 21st Century Fox’s £11.7bn bid to takeover Sky has been delayed until after the general election in June. Culture secretary Karen Bradly was due to receive two reports into the deal –which would see Fox control the 61% of Sky it does not already own – from UK regulatory Ofcom by 16 May. However, Theresa May’s decision to call a snap general election on 8 June means the deadline has now been extended to 20...

“A good day is when no one shows up…and you don’t have to go anywhere,” says Burt’s Bees co-founder and namesake Burt Shavitz in the 2013 documentary Burt’s Buzz. This statement is a fairly good window into the life and times of the photojournalist turned beekeeper turned brand ambassador. Shavitz died in 2015 – and even though CPG giant Clorox bought his eponymous personal care company for $925m in 2007, the Burt of Burt’s Bees – and his “quiet, uncomplicated life...

YouTube is poised to lay on workshops aimed at 13 to 18-year-olds to help them identify fake news.  The move is part of the brand's wider Internet Citizens initiative, and will also look to raise awareness of issues like free speech, online abuse and comment moderation. The classes will be hosted in cities across the UK as part of YouTube's Creators for Change programme, and will teach young people skills about participating in online discussion safely and responsibly.  Each session will...