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McDonald’s launches its first ever unbranded ad McDonald’s latest ad for the US is slightly unusual – for starters, the fast food giant’s name is not mentioned at any point during the 30-second clip. The ad features actress Mindy Kaling, who encourages viewers to Google ‘that place where Coke tastes so good’. You might be able to guess what ranks highly. According to McDonald’s, this is the company’s first unbranded marketing campaign. The ad was created during the tenure...

Earlier this month, creative agency RAPP launched its first campaign for Marketing Manchester, VisitBritain and Virgin Atlantic Airways since being appointed at the beginning of the year. The campaign ‘It all starts in Manchester’ will run across social media, capturing the eclectic spirit of the city, while highlighting Virgin Atlantic’s new direct routes to Manchester from San Francisco and Boston. RAPP UK’s executive creative director, Ben Golik, explained that Manchester is a great basis for telling stories:...

In partnership with the Tribeca Film Festival, IBM is inviting artists, filmmakers and other creatives to participate in its inaugural 'Storytellers with Watson' competition. Those who wish to participate will be asked to submit ideas on how they would apply Watson’s cognitive computing technology to storytelling mediums such as film, video, web, gaming, augmented reality and virtual reality.  IBM has worked with Tribeca to develop five categories that can help participants determine how to best apply Watson to...

LV has appointed TH_NK to advise on its digital transformation strategy, a move that comes amid a raft of internal changes at the general insurance brand in the hope of future-proofing itself against emerging technologies. On joining the company in June last year, chief executive Richard Rowney immediately vowed to significantly increase its digital spend to the tune of £100m over three years admitting that the sector as a whole had “fallen off the pace” when it...

One of the best marketers of all time wasn’t the head of an agency or a great creative director – he was the chief of a record label (several actually) who hit musical gold time and time again through matching great songs with great artists and treating his talent with the utmost love and respect. The Tribeca Film Festival presented by AT&T kicked off Wednesday (April 19) night at Radio City Music Hall with the debut of...

Carlsberg is launching a new campaign focusing on its Danish roots in a bid to lure consumers back into the lager category, as the beer brand claims it needs to take “bold action” to fight against sales decline. The £15m integrated marketing campaign called “The Danish Way” aims to revitalise the Carlsberg and Carlsberg Export brands in the UK by focusing on its Danish provenance. Central to the campaign is a TV ad, starring Danish actor Mads Mikkelsen...

The topic of ‘digital’ culture is currently en vogue. As more companies are formalising their digital-led transformations, they want to know how to ensure that change sticks. This is an effort that involves leadership and, increasingly, HR. There is a certain consensus on company culture. Most agree it affects the ability to compete (more so than strategy, perhaps), it is difficult to change, and it is chiefly about people. But, further than that, what is it? In a recent talk,...

Connected World Philip Larrey Author Philip Larrey is a Catholic priest and chair of logic at the Vatican University. ‘Connected World’ features his conversations with a wide range of thought leaders such as Eric Schmidt, executive chairman of Google parent company Alphabet, and Publicis Groupe CEO Maurice Levy, in which they consider the philosophical implications of the artificial intelligence revolution. Covering areas such as design, data and industrial systems, this is an interesting read for anyone concerned with where business...

1. Grohe: Garbage dog The proof is in the pudding; feature a cute dog in your advertising and your YouTube views will skyrocket. At least, that’s what sanitary fittings manufacturer Grohe has found. The ad, which looks to convince viewers of the importance of its new smart Sense system, racked up over four million views in March. 2. Mercedes-Benz Cars UK: The C-Class Despite a fairly functional ad, Mercedes-Benz has generated a lot of eyes with its latest campaign,...