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Coffee drinkers will soon be able to place their Starbucks orders within the comfort of their own car after the coffee company announced a partnership with Ford. Ford vehicles equipped with its SYNC3 voice-activated technology, which has Amazon’s voice service incorporated into it, will soon allow drivers to place their orders using the command, “Alexa, ask Starbucks to start my order”. The partnership with Ford and Amazon Alexa was demoed at company’s annual shareholders meeting, which took place in Seattle this...

It sounds like a dream: instead of dealing with pricey rent-a-cars, flight delays and confusing public transportation systems on your next trip, what if you could be personally transported around your vacation destination via a mobile room for you and your plus one?  For one lucky couple, that’s exactly what happened to them on their recent trip to Québec. Their experience traveling around the Canadian province was documented and turned into a short film called “A room...

For marketers, training and professional development can be a frequent headache. The fierce competition for the best jobs, combined with the rapidly changing nature of the discipline, puts pressure on everyone in marketing to continually update their skills. That is no easy task when the day-to-day duties of the average marketing job are already extensive and time consuming. Marketing Week columnist and professor, Mark Ritson, offered a solution to this challenge last year with the launch of the...

‘Time slippage’ refers to the amount of revenue lost as a result of work carried out that goes unbilled. In an ideal world, an agency could bill all hours worked by staff and dramatically increase profit levels, but unfortunately, clients would have none of that! However, tackling the issue of the slippage at your agency can be the next best thing. Clients of ours often think they have a clear idea of which of their clients are...

The BBC is about to reach a significant milestone – in five years' time it will be marking its 100th year – but it has a lot to contend with before it gets to celebrate this. It may be the world's best funded broadcaster and a pioneering force in terms of journalism, entertainment and technology, but it has also come out of a challenging Charter renewal process that is seeing the BBC Trust scrapped and the...

Halifax is siding with fellow British institution Thunderbirds for its new campaign which shows Lady Penelope’s long suffering butler Parker finally experience a change in fortunes. The first ad in the campaign has been created by adam&eve DDB and ITV Studios Global Entertainment and will make its TV premiere on 25 March on ITV during Ant & Dec’s Saturday Night Takeaway.  In the ad, Lady Penelope’s butler Parker visits a Halifax branch with a letter and discovers that...

My hiring goal, as a general rule, is to make myself the dumbest person in the room. There are tons of people who have recognized this and have stated it more eloquently than myself. For illustrative purposes, I’ll quote Malcolm Forbes who said, “never hire someone who knows less than you do about what [they’re] hired to do.” It just makes sense, right? Why pay someone to do something that you’re already great at? On its face,...

While viewers were clamoring for the return of Hand of God last week, the excitement soon dropped off; Bryan Cranston's 'Sneaky Pete' recaptured the top spot this week, driving 27 percent of Prime streams.  Additional insights via Jumpshot:  Slow Hand: Season 2 of Hand of God debuted on Amazon Prime on March 10 and took the top slot during its first week.  However, this week, it saw a 33% drop-off in viewership which pushed the series to the...

On March 18 "Talang", the Swedish version of talent show "Got Talent", launched its seventh season. To celebrate, the channel gave Swedes the unique opportunity to become 'Big in Bangkok' and show their talent on a giant video screen in Thailand's capital on the day of the premiere. For the chance to be featured on the screen that TV4 rented for the event, talented viewers simply had to shoot a video of their talent and upload it...

Google apologises and promises to accelerate review after ad controversy It was another difficult week for Google as major UK brands continued to pull their advertising following The Times investigation and it was forced to make an apology. Speaking at Advertising Week Europe, its president of EMEA Matt Brittin said the search giant wanted to “raise the bar” for safe advertising. He also said it would ensure brand advertising no longer appeared next to extremist content. “Within YouTube...