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E-commerce company Lazada is set to unveil its Online Revolution mega-sale for shoppers in Southeast Asia on 11.11 (11 November) and 12.12 ( 12 December). Lazada earlier formed an alliance with small and medium sized companies to help them leverage Lazada's online shopping event themed 'Shop the Universe' and its users in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. For its sale, Lazada inked deals with travel portal Agoda and banks like Citibank and HSBC to give shoppers...

When you or a colleague is experiencing issues related to their mental wellbeing, what treatments are out there that can be sought out? In this second installment of Mindfulness Matters, Kathleen Saxton, co-founder of psychoeducation consultancy Psyched Global and executive recruitment firm The Lighthouse, delivers her insights on what help is at hand for those who need it. “There is a huge range of treatments that people can seek out when looking after your mental health,” explained...

Indian oil brand, Fortune Oils has unveiled a campaign featuring its brand ambassador Bollywood actor Akshay Kumar emphasising how Ghar ka khana, ghar ka khana hota hai (nothing really comes close to home cooked food). The film, which was conceptualised by Ogilvy South, begins with Akshay Kumar interacting with a group of Army jawans (soldiers) and soon he realises as well as missing home, the soldiers also miss homemade food. Akshay salutes the soldiers for the sacrifices they...

To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into...

UK ad expenditure is up a record 3.7% to £10.8bn during the first half of 2017 and it is largely being driving by digital investment, which represents more than half of spend across the industry. Since the Advertising Association and WARC started measuring ad expenditure in 1982, the first half of 2017 is a record period of growth. This has led to a raised projection of 3.1% growth for the year, an estimated expenditure of £22bn. Digital, which...

UK ad expenditure is up a record 3.7% to £10.8bn during the first half of 2017, largely driven by digital investment which represents more than half of spend across the industry. This growth in the first half of 2017 is the highest recorded since the Advertising Association and WARC started to measure ad expenditure in1982,. This has led to a raised projection of 3.1% growth for the year, an estimated expenditure of £22bn. Stephen Woodford, chief executive at the Advertising Association,...

Ad fraud remains one of the biggest challenges for mobile marketers in China, according to AppsFlyer Asia vice president Ronen Mense. Mense told The Drum that ad fraud is one of the “biggest thorns in the side of marketers” in China, along with the market’s lack of a universal measurement tool and its unique Android landscape. “Today’s mobile fraud takes many forms and demands a multi-layered approach to fraud protection, detection and prevention. While app marketers have tried...

The first in a series from Grapeshot COO Kurt Kratchman, about the issues and opportunities the business has encountered opening in China, looks at the humour and serious implications of being lost in translation. I don’t know about you, but I can’t start the morning without protein. That’s why on my first day in Shanghai, I was in the local fanguan at 7am ordering fried eggs. I checked my pocket dictionary and carefully sounded out the word...

FIFA U-17 World Cup concluded in India with England team as the new champion. The Drum spoke with head of FIFA tournaments, Jaime Yarza who said that brands can reach the youth market through sport. According to national supporter Bank of Baroda, FIFA U-17 World Cup was an opportunity for Indian brands to connect with next-gen consumers. We rounded up the creative works rolled out to mark the FIFA U-17 World Cup. Show me entity :: 15959     Saatchi & Saatchi: HERO '#PlayInspire' Agency: Saatchi &...

When it comes to scoring fans in Asia Pacific, European football leagues hold the record for the most assists, retaining its status every year as the most popular football leagues in the world in the eyes of Asian fans. The 2017 Red Card Report, created by digital consultancy Mailman, found that Manchester United was the most influential football team online in China, world's most populous country, while Bundesliga came in first as the most popular league, with...