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Los Angeles-based adtech and digital advertising company SteelHouse has been pushing forward on transparency and promoting the power of creativity, which is why the company recently launched the Premier Edition of its Advertising Suite at SXSW. They are calling it the “world’s first fully transparent, self-serve retargeting solution with creative capabilities.” The product is ultimately designed to make retargeting easier for marketers of any skill level. “Any company selling retargeting based only on performance is living in the...

Some of the UK's largest online publishers have revealed that the lines between church and state are 'blurring' in their newsrooms as their branded content outfits become more sophisticated and seek to carve out an authentic tone of voice for brands. Over the past year some news outlets, including City AM, have spoken out about tearing down the traditional commercial divide while sticking to the guidelines, but it would appear the viewpoint is gathering pace. Hearst, Bleacher Report,...

Marks & Spencer (M&S) will promote a “shared attitude” that connects with consumers regardless of age or demographic in a bid to promote itself as an “inclusive brand”. Global brand and marketing director Rob Weston believes M&S needs to express its values of inclusivity, quality and sustainability, which he admits have not always been clearly communicated in the past. “Moving forward we want to make sure we have a single front door to the brand. We want to...

Canadian actress Sandra Oh is starring in a promo film for National Canadian Film Day in which she plays a woman who is unable to lie. Aptly titled “The Woman Who Can’t Lie,” Oh plays the role of Esther Parks, a woman who is literally incapable of lying since doctors say “the part of her brain that filters thoughts is missing.”  Throughout the short film, her inability to lie puts her in some awkward, albeit amusing, situations. At...

Publicis Groupe and Microsoft has announced an alliance that combines the marketing and data capabilities of the former with cloud computing service Microsoft Azure and data and analytics platform Cortana Intelligence Suite to “help enterprise businesses leverage the power of online and offline data to reimagine their digital operations at scale". According to a rep, by leveraging Microsoft technologies, Publicis and its agencies are helping clients deliver new customer experiences for brands and a better understanding of their...

He will be joined by a panel of experts, including Amelia Torode, formerly of TBWALondon, Joydeep Bhattacharya from Accenture Interactive, Leigh Thomas from Facebook, George Prest from Blood, and Liz Wilson from Karmarama, to discuss how agencies are evolving and what that means for brands. The panel is taking place on the IPA Centenary Stage at Advertising Week Europe from 4pm, when this video will start. The post Watch online now: Our AdWeek Europe panel on the agency of the future appeared first on Marketing Week. Source: New feed...

Launching a successful movie marketing campaign isn’t what it used to be. Today, marketing a film takes not only a well-thought out campaign, but also working with other marketing entities on the digital and talent front to make a complete campaign that can stretch longer than just a trailer.   That’s the conclusion that was come to at the Studio Roundtable: The Art and Science of Opening a Film, Presented by Media Funding Partners at the Massive event...

Miller Lite tests push-button beer ordering Lazy beer drinkers have another reason not to get up from the sofa – MillerCoors is offering US consumers the chance to order beer with the touch of a button or a simple voice command. The brewer has teamed up with IPG Mediabrands for the new suite of connected home services called ‘Miller Lite On-Demand’ that will allow consumers to stock their fridge using a voice-activated Amazon Alexa command, or by using...

Marketers must be curious, collaborative and accountable, in order to influence key stakeholders in their business and make a difference, according to Mark Evans, marketing director at Direct Line Group and Annabel Venner, global brand director at Hiscox. When looking at how marketing teams might be structured in the future, meanwhile, Zoe Harris, group marketing director at Trinity Mirror says leaders will have to take into account the different pace teams work at, particularly when marrying up digital and product-led...

Coca-Cola is getting rid of its global chief marketing officer function by merging it with ‘customer and commercial leadership as well as strategy’ to create a new ‘chief growth officer’ role. As a result, current chief marketing officer Marcos de Quinto is set to retire after a near 35-year career at the company. The change comes as the soft drink giant announced a number of senior leadership appointments today (23 March), which look to drive its ongoing...