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BT’s top marketer has called for marketers to stop using the word ‘digital’. Speaking on a Marketing Society panel at Advertising Week Europe yesterday (22 March), its chief brand and marketing officer Zaid Al-Qassab claimed that by prioritising digital, marketers only weaken their advertising and chase all the wrong metrics. “We need to stop saying the word digital. When marketing was growing in the first half of the 20th century, particularly around print, we didn’t call them...

Starbucks says its heavy focus on technology is enabling it to embrace conversational commerce “very rapidly”, allowing consumers to order coffee at home or in their car using smart devices such as Amazon Echo. Speaking at its annual meeting of Shareholders yesterday (22 March), the company’s chief technology officer Gerri Martin-Flickinger spoke about how the ways in which consumers are interacting with technology is radically changing. While young people currently “use one finger and point and click”...

What does the future hold for marketing agencies? It’s an increasingly urgent question as a variety of factors – such as technological change, pressures on margins and tighter time-scales – prompt agencies to reconfigure the way they work. Everything is on the table and up for renegotiation, from operating models to remuneration and approaches to talent. These issues are explored in a new report entitled ‘The Future of Agencies’ by the IPA and Marketing Week sister title...

Editor’s note: ThinkLA’s DIG (Diversity, Inclusion, Gender) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all. Amanda DeLay, associate talent director, Conill and Team One Who was your role-model when you were younger? My role model was my mom. I wanted to be just like...

On day two of its annual showcase, Adobe Summit, the software giant shared the stage with a host of celebrities including Oscar-nominated actor Ryan Gosling and retired NFL star Peyton Manning to trumpet the launch of its Experience Cloud.  Gosling topped the bill on the final day of on-stage proceedings, where he sat down with Adobe chief marketing officer Ann Lewnes to engage in a lighthearted conversation where he discussed, the use of social media, the power of...

This year, the Toronto Silent Film Festival will focus on playing newly restored movies - in fact, some of them will be shown for the first time in nearly a century. To garner some buzz for both the upcoming festival and this year's theme, Toronto agency Red Lion Canada has created an Instagram campaign that leverages the app’s recently added “save” feature. Since restoring a lost film is a bit akin to solving a jigsaw puzzle, the...

AKQA has appointed Mark Uttley to group strategy director at AKQA’s San Francisco office. Mark will lead the research and insights discipline, which is integral to the company’s brand strategy practice. The brand strategy practice, which also includes business strategy, communications strategy and data science, helps AKQA design the end-to-end brand experiences for companies like Audi, Caterpillar and Delta.   Prior to joining AKQA, Uttley served as vice president of global consumer insights at Spotify, where his team delivered insights...

Many filmmakers have brought Albert Einstein to the big screen, but few have delved as deep as the new show Genius, a collaboration between Ron Howard and Brian Grazer’s Imagine Entertainment and the National Geographic channel.   The 10-part series stars Geoffrey Rush as Einstein and Johnny Flynn as the younger version of the scientific genius. Grazer and Howard talked at the Massive event by Variety in Los Angeles on Wednesday (March 22), with Debra Birnbaum, executive editor...

Instagram has revealed that over 1m advertisers now run campaigns within its walls, saying the majority of brands it works with are small businesses. The figures mean the number of advertisers using Instagram has grown five-fold from the 200,000 number it cited last year. In total there are now 8m business profiles on the app, with the company attributing the million marketer mark to its focus on catering to small businesses, which make up the bulk of Instagram's...

Catch up with all the news and gossip from the penultimate day of Advertising Week Europe 2017. Watch the video above to find out…                  Who the IPA is advocating ‘wedding vows’ for What happened when Michael Gove came to Ad Week (spoiler: not much) How Twitch plans to win new business with a little help from Pacman And what happened when Take That's Gary Barlow met Facebook’s Nicola Mendelsohn Catch up with all the...