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Airbnb hires actor Danny Glover as part of latest diversity push Airbnb has hired Lethal Weapon actor and political activist Danny Glover as a US advisor in a bid to counter allegations its service discriminates against non-white guests. In a statement, Glover says: “Airbnb has had its own share of challenges in this arena. I want to help it make a positive change.” Airbnb commissioned a report last year saying it would revamp its anti-discrimination policy. Glover’s appointment,...

Carlsberg created a bar powered by a windmillCarlsberg is setting new goals to reduce its carbon footprint and water usage, but admits consumers are still less likely to pay the premium for sustainable products. The Danish beer giant is celebrating its 170th birthday this week with a series of events put together by FCB Happiness in Copenhagen, and used this as a reason to talk about its ‘Together Towards Zero’ commitment for the first time. Its goals...

Marketing and operations is a symbiotic relationship central to any brand’s ability to offer a seamless customer experience. Close collaboration between the two functions marks the difference between activity that is operationally efficient and delivers on the marketer’s creative vision, compared to a high concept campaign that fails to stand up to scrutiny on a practical level. The synergies between marketing and operations have helped Subway navigate a period of cultural and brand transformation over the past year. Working...

As a franchise business negotiating a period of brand and cultural transformation, Subway has relied on strong collaboration between marketing and operations to deliver a consistent customer experience. Here in the third instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, Subway’ s UK and Ireland country marketing director Sacha Clark and country director Peter Dowding discuss how they work together to implement customer centric campaigns that deliver for diners and franchisees alike. READ MORE:...

The new Nokia 8 smartphone has impressed criticsEven if right now it’s a Samsung Galaxy or iPhone that sits in your palm, there’s no denying Nokia’s salience as a brand. Long before app stores were even a thing, the Nokia 3310 introduced millions of us to the concept of mobile phones thanks to its user-friendly interface, robust design and, err, Snake. But while Nokia will always muster up warm feelings of nostalgia, there remains question marks over...

Distribution may not be the sexiest aspect of a marketer’s job, but it is certainly one of the most important and should be a key part of any brand strategy. It is arguably even more critical in today’s omnichannel world, where numerous direct and indirect, online and offline channel combinations are at play. For Rachel Tan Carrasco, former brand manager for Dom Perignon, Ruinart and Krug at LVMH and a graduate of Marketing Week’s Mini MBA in Marketing course,...

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. This week sees two new entries to the chart from Channel 4 and Coca-Cola, with two very contrasting ads. Channel 4’s stop motion promo of the Great British Bake Off premiere sees a number of baked goods singing We All Stand Together by Paul McCartney taking ninth place. Meanwhile Coca-Cola takes seventh place...

Ad blocking has of late moved from the headline to the second scroll on the industry news pages. Despite that, there is no doubt that it should remain a major cause of concern for agencies and marketers. For those who need evidence that consumers are sending us a message, a recent study revealed that the inclination to download adblocking software has risen to 90% in Asia Pacific (APAC). This is especially an issue in the mobile-first world...

The ever-evolving iPhone has gained a new skill to add to its repertoire following a new partnership between Apple and Barclays to create a Siri-powered voice activated banking service. Anyone looking to transfer cash in a hurry will now be able to do so simply by uttering the words ‘Hey Siri, transfer some money’, freeing up owners from the hassle of manually opening the Barclays banking app. Authentication is still required in the form of a simple tap...

Channel 4, in partnership with VisitScotland, will be inviting viewers to take part in and direct a series of five ads for a first-of-its-kind interactive campaign on E4. The 60-second spots will focus on the escapades of six young people as they travel across Scotland. The five-day event will kick off on Monday 11 September at 10.15pm, the ad break during matchmaking show Celebs Go Dating, with the first ad inviting viewers to vote for the activity that...