support@addysocial.com

Top

Natalie Marsan has managed to do what was once the impossible: raise a baby, hold down a London-based job while living in Croatia, and travel – constantly. But less than three years ago she was buried deep in New York’s marketing scene. In the latest episode of Why I Left Advertising, Marsan explains why and how she became a nomadic working mother. Marsan currently works as an account director at The Social Element, where she leads her team from...

Pizza brand Domino's and Crispin Porter + Bogusky (CP + B)  have agreed to extend their relationship till 2020.  As part of the agreement CP+B will still handle all of Domino's creative duties, brand strategy, media planning and digital initiatives. Joe Jordan, chief marketing officer, Domino's said: "Lengthy creative agency partnerships are rare, to say the least. But after looking at what we've accomplished with CP+B, it should not be shocking."   "Together we have built a legacy of creative...

Ctrlshift has launched what it claims to be the first multi-publisher private market place in Southeast Asia, first launching in Malaysia before expanding to Thailand, Indonesia and Singapore. The marketplace, called ‘AMP’ has ambitions to be Asia’s by-invitation marketplace for premium inventory. AMP launches this week in Malaysia with seven publishers signed up at launch: MediaPrimaDigital, Star Media Group Berhad, RevAsia, MalayMail Online, SinChew Online, Tantannews.com and Cari.my. According to Ctrlshift, the combined offering gives marketers access...

Welcome to The Drum's APAC Creative Works. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.' We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on...

You might not have used elite dating app Inner Circle but you will almost certainly have heard of it. The company made headlines when it launched in the UK in 2015 over the selectiveness of its app. It claims to connect only the “most attractive and inspiring singles” and has very strict criteria for who it will let in. The singles out there are probably shouting ‘sign me up!’ to themselves as they trudge home from yet another...

Ikea hit the headlines when it emerged the Night’s Watch characters on Game of Thrones were clad in spruced up rugs and furs from the Swedish retailer. And with Winter coming (sorry), Ikea posted a do-it-yourself guide on its Facebook page that gave shoppers all the steps needed to make their own winter-warming Jon Snow threads. The series of posts became a viral success gaining attention from publications such as Time Magazine. In fact, the reactionary campaign has...

1. Brands wrestle back control of digital spend Brands have taken action over the last 12 months to regain control of their digital ad spend by hiring new internal expertise, rewriting contracts to take ownership of data and adding in audit clauses. Furthermore, some 18% have brought their programmatic stack in-house, while 34% have developed in-hourse resource to tackle ad fraud. Source: WFA 2. Discounts disappear from supermarket shelves The pressure on UK supermarkets to be more transparent in their pricing...

FTSE leaders unprepared for hacks and GDPR Among the UK’s 350 biggest companies, 10% of boards have no plans in place to respond to cyber attacks, while just 6% say their business is completely ready for the new data laws being brought in next May under the EU’s General Data Protection Regulation (GDPR). The government’s annual Cyber Governance Health Check, which questioned 105 of the FTSE 350’s members, also worryingly found that only 31% of boards receive comprehensive...

The Cannes Lions Festival of Creativity in June marked the first meeting of the Unstereotype Alliance, co-convened by UN Women and ourselves at Unilever. It was a remarkable gathering, with 24 industry-leading advertisers, agencies, tech companies and trade bodies coming together to commit to a shared and global agenda to tackle unhelpful and harmful gender stereotypes in advertising. Together, the diverse group represents millions of dollars in advertising power, so it’s a group with both the clout and...

This won’t be much help if your commute is exclusively underground, or requires you to keep your eyes fixed to the road, but studies show that looking at scenic landscapes can be beneficial for your performance of cognitive tasks, your wellbeing, and just making you a nicer person. The findings are even more intriguing in light of the increasing time people spend staring at mobile screens and focusing on the world directly in front of their noses,...