Creative Work of the Week: Clive Tyldesley jumps into bed with TotallyMoney
Creative Work of the Week’s August bank holiday special goes to TotallyMoney and its Live With Clive spot, which transports sports pundit Clive Tyldesle into the bed of the finance brand’s customer Dan as he checks his live credit score.
Designed to promote TotallyMoney’s Live Credit Score and Credit Report service, the ad was devised by McCann Manchester, directed by Theo Delaney and produced by Rose Bulow. The agency wanted the spot to convey a sense of ‘surrealist humour’ by plucking Tyldesley up from the commentators’ box and plonking him down in a couple’s bed.
Here he delivers his distinctive high-octane live match commentary as Dan goes through the motions of checking his credit score.
Joe Gardiner, TotallyMoney’s head of brand and communications, said: “We loved this idea right from the moment McCann pitched it. It made us laugh and we felt that they really got what we were trying to do.
“Right through the process they’ve brought to life on screen our mission to help consumer credit customers get a better, fairer deal.”
McCann Manchester: TotallyMoney ‘Live with Clive’
TotallyMoney has launched a Live Credit Score and Credit Report service that provides customers with up-to-the-minute information about their credit status each time they log in. The service is being promoted with a national TV advertising campaign, which transports Clive Tyldesley into the home of TotallyMoney customer Dan, where he provides a live commentary “for the viewers at home” as Dan check’s his live credit score.
The commercial was directed by Theo Delaney and produced by Rose Bulow for McCann Manchester, who were awarded the contract following a competitive pitch process. Delaney drew a natural, realistic performance from Matthew Melbourne as Dan and Katie Burgess who plays his partner Julie. The action captures the surrealist humour of seeing Tyldesley, as himself, deliver his distinctive, high-octane live match commentary in a calm, domestic setting.
Nathan Levi – Chief Marketing Officer – TotallyMoney
Ben Reeves – Head of Display – TotallyMoney
Joe Gardiner – Head of Brand & Communications – TotallyMoney
Carly Scott – Account Director – McCann Manchester
Richard Aldiss – Managing Director – McCann Manchester
Rose Bulow – Producer – McCann Manchester
Theo Delaney – Director – n/a
Ben Kaberry and Conrad Robson – Creative team – McCann Manchester
Jamie Haigherty – Director of Photography – McCann Manchester
Source: New feed