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Yoola, the US digital media and video distribution company, aims to “build a bridge” between western content creators and Chinese audiences following a series of deals with China’s leading social media networks. Yoola has signed deals with Weibo, Youku-Tudou and Tencent, along with a host of other platforms - Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, AcFun, and Aipai – to adapt and localise global content for Chinese audiences. The deals will see Yoola distribute and promote content from creators...

Lazada, Uber and Netflix have joined forces in the fight against Amazon with a membership that mimics Amazon Prime called LiveUp. For a yearly membership fee of S$28, Live Up subscribers get access to a range of deals across the companies, including Lazada and Taobao, as well as RedMart, the online grocery service. The membership also includes a free six-month subscription to Netflix and discounts on Uber rides and UberEats deliveries. The alliance is one of the first...

Balaji Telefilms, a giant of the Indian entertainment industry, has recently launched an OTT platform ALTBalaji, which will offer 250+ hours of original, exclusive content to its subscribers.   It has also partnered with Airtel Payments Bank to provide wallet services via Airtel Money, so that their customers can use a convenient digital payment option for content subscription.  The Drum spoke to Sameer Nair, who serves as Group CEO of Balaji Telefilms, about Balaji Telefilm's latest partnerships and plans. How has OTT...

ESPN, along with CreativeWorks, created a spot that plays on 'The Night Before Christmas' with a 'Happy Draft Days' spot. The spot promotes the draft which begins Thursday, April 27 at 8 p.m. ET It starts with, "Twas the night before the draft, when all through the league, teams were ranking the prospects with growing intrigue, the draft boards were hung on the wall with great care." Then it shows ESPN football analyst, Mel Kiper, and the narrator...

New York-based Green Point Creative has featured actress Rachael Leigh Cook in an anti-drug PSA in honor of the 20th anniversary of the “This is Your Brain” spot. With the message that, “The War on Drugs is a War on People,” the spot highlights the inequality, especially by race, that drug regulation and incarceration operate on. The PSA starts with Cook holding up an egg and a frying pan. She says, “This...

ITV premiered the new live interactive game show "Don't Ask Me Ask Britain" in which celebrity teams try to guess the answers the viewers vote via the app. Take part in the nation's LIVE interactive gameshow! #DontAskMeAskBritain with @XanderArmstrong. Tonight 8pm @ITV.https://t.co/tvPBbQgyLv pic.twitter.com/tp7eP6ukHe — ITV (@ITV) April 18, 2017 On April 18th, ITV premiered its new live interactive game show "Don't Ask Me Ask Britain", which asks British viewers to participate via the 'Don't Ask Me Ask Britain' app in real...

Advertisers’ concerns about endorsing objectionable content have forced Google to introduce solutions that protect customers’ brand safety. However, these updates do not favor creators, and Google certainly does not seem to realize that YouTubers have their own brands to protect...

Netflix original "13 Reasons Why" is the most popular digital series in the US. Here are the full insights from Parrot Analytics.  For 6 April to 12 April, 2017 - Top 5 Digital Original Series in the US and Average Demand Expressions™: 13 Reasons Why, Netflix:  57,678,398  Marvel's Iron Fist, Netflix:  13,700,058 The Get Down, Netflix: 7,366,745  Marvel's Luke Cage, Netflix: 6,023,379 Orange Is The New Black , Netflix:  5,949,833  Insights from Parrot: This week, Netflix’s 13 Reasons Why was the number one title in the top digital...

Engagement marketing software company Marketo said it acquired sales engagement software company ToutApp to supplement its portfolio of products that help align sales and marketing teams. According to a press release, ToutApp provides sales campaign, content management and analytics software to sales teams in order to engage prospective customers in a personalized way. Its products also enable marketing teams to partner more closely with sales to listen, learn and engage with customers and prospects at scale across all...