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One of the delights of being the fat bloke in a suit on the back page of Marketing Week for many years and then, with the digital revolution, the fat bloke in a suit on the Marketing Week website for many more, is that young marketers start to venerate you. Don’t get me wrong. A lot of them anti-venerate you too. Dear God, they do that a lot more. But simple numbers mean occasionally you get the...

Agencies are frustrated that too many brands are still briefing work with specific channels and outputs in mind, rather than adopting integrated communications strategies, new research shows. The survey from the World Federation of Advertisers (WFA) and marketing consultancy The Observatory International is based on responses from 32 multinational clients across 12 sectors with an annual spend of more than $14bn (£11bn). Their responses were compared with those of 46 senior agency staff with global and regional...

MIPTV, the largest global TV marketplace for all genres and all screens, kicks off in Cannes next week and Found Remote will once again be on the ground. The marketplace is primarily for buyers and sellers to transact, but as the nature of the TV business continues to evolve, it has grown to become so much more. A market about formats and content must adapt to address the impact of virtual reality, digital, streaming, and social platforms, which...

Walmart has partnered with the Oak View Group, a sports entertainment facility promoter, to become the big box retailer of 21 arenas across the US. The agreement is for three-years and said to be worth $40m, according to the Sports Business Journal. This new partnership will be shaped around a program called Walmart Community Playmakers. Through this program, local residents will be honored for their work in education, fighting hunger and the environment, among other causes. The...

Millennial tourists. The state of Illinois. That’s what tourist officials were thinking when they released their 2017 ad campaign, alongside its agency of record JWT Chicago, using the tagline, “Up for Amazing” to entice millennials to visit. The ad begins with, “When was the last time you did something for the first time?” It then goes on to highlight sites such as Route 66, the historic sites in Springfield that detail President Lincoln through museums and other sites,...

The standoff between tech firms and intelligence agencies over back door access looks set to intensify after the home secretary revealed that the man who killed killed four people in Westminster this week was using Whatsapp moments before the attack. Speaking to BBC One's Andrew Marr Show the home secretary, Amber Rudd, said intelligence services must have access to encrypted messaging services to ensure that there is "no place for terrorists to hide". "We need to make sure...

Amazon has avoided a $1.5bn (£1.2bn) tax bill in the US after a court ruled that it was legal for the online retailer to have paid tax on its European sales through a Luxembourg sub-company. The lengthy court battle between Amazon and the Internal Revenue Service (IRS) came to a conclusion after Judge Albert Lauber ruled in favour of Amazon. In his ruling Lauber said it was legal for Amazon to have funnelled its European sales through a...

Uber's self driving car initiative is on hold after one of its cars was left on its side following a crash. The incident occurred in Arizona and involved a Volvo SUV operating in self-driving mode. The crash badly damaged another vehicle, however Uber said no one was hurt. A spokeswoman for the police in Tempe, Arizona said the accident occurred when another vehicle "failed to yield" to the Uber car at a left turn. "There was a person behind...

Boris Johnson has attacked Google for its failure to curb jihadist websites, mounting more pressure on the internet giant which could also be forced to cut advertising fees on YouTube in response to extremist content. Speaking to The Sunday Times, the foreign secretary said he was "furious" about Google and other internet firms for the way they financially benefit from terrorist content. "It’s disgusting," said Johnson. "They need to stop just making money out of prurient violent material.” He...

If you’re a fan of Chrissy Teigen’s hilarious tweets, you’ll love her in a behind-the-scenes clip from her partnership with Smirnoff. The supermodel and co-host of Spike’s “Lip Sync Battle,” has teased the partnership with the vodka brand with a video of her burping, giggling, eating a burrito and more. On Instagram, where the videos has over 1.6 million views, Teigen wrote, “Guys. It’s official. I’m in a relationship with @SmirnoffUS! I could have gone for a fancy...