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The renowned SXSW experience wrapped up in Texas last week, and at an event marked by innovation and brand initiatives, the Austin-based digital agency Drumroll created a measurement tool to monitor the 'buzz' about the brands at the event. The 'Brand Love Score' algorithm monitored Twitter throughout the event. By looking at the sentiment and impact of each tweet, and assigning it a value, the team was able to provide a Brand Love Score for each...

Marketers complain, bitterly, about getting the ear of the CEO and achieving representation in the boardroom. But when a marketer does finally get to be the boss of one of Europe’s biggest brands he almost immediately starts talking bollocks. I’m referring to Kasper Rorsted, the relatively new CEO at Adidas. Rorsted started his stellar career as a marketer at software company Oracle, so one might have hoped this formative experience might have resulted, two decades later, in...

Microsoft has reportedly developed a custom version of Windows 10 for the Chinese government. That’s according to The Verge, which also reports Microsoft worked with communications equipment company China Electronics Technology Group on the customized operating system. Further, according to the Wall Street Journal, Microsoft is mum on what exactly it changed in this particular version to satisfy government security concerns. The Verge noted the Chinese government banned Windows 8 due to said concerns and even kicked off an anti-monopoly probe against...

The Church of England is “spectacularly bad” at forging a successful media and comms strategy according to Communard-turned-cleric Richard Coles, who believes his denomination falls down particularly when it tries to adapt too much to the modern marketing. The reverend told The Drum that he believes it to be ironic that the CoE’s communications aren’t as effective as they should be considering Christianity has been specialising in that field for the last two millennia. “I think partly there’s...

Hungary is currently looking to scrub out brands using ‘totalitarian symbols’ a phenomenon which has brought Dutch lager brand Heineken under the microscope. The brand’s red star is under review via the proposed law that would cull imagery such as the communist star from being displayed in the “interests of domestic public order and public morality,” reports the Financial Times. Heineken has responded to the bill – claiming that it uses the red star in all the territories...

Shop Direct is placing an increasing amount of its budget behind chatbots, with the etail group’s CEO Alex Baldock stating its customers do “not want to wait for an email but want instant interaction”. Speaking at a session at Advertising Week Europe yesterday (20 March) about digital economy marketing, Baldock spoke about how the company is responding to technological change. Shop Direct, which owns digital brands such as Very.com and Littlewoods, launched its own chatbot last year within...

Speaking during an Ad Week Europe panel hosted by Channel 4 this morning (21 March), marketing experts agreed the current brand safety concerns around Google were similar to the infamous emissions scandal that rocked Volkswagen back in 2015. Due to concerns their ads were appearing next to extremist content on YouTube, the likes of The Guardian, M&S, McDonald’s, L’Oréal, Audi, the BBC, Sainsbury’s, Argos and even the UK government have all recently pulled advertising out of Google....

Just after 3pm on 16 March 1972, the first building of the Pruitt–Igoe urban housing project in St Louis was demolished by explosives. Completed in 1955, the project had become infamous as the prime example of the failings of modernist architecture; the idea that the design of buildings alone could write a grand narrative for their inhabitants literally came crashing to the ground. Moments like these are important. Events that resonate around the world and across the...

Last year British Gas ended its 14-year relationship with media agency Carat and appointed MediaCom, who won because they answered the pitch question: ‘how would you turn British Gas into a modern British brand in a modern British society?’. Speaking to Marketing Week at ISBA’s annual conference, director of brand marketing Margaret Jobling says the brand’s reorganisation last year is now embedded and it’s aiming to be more “digital-first” both internally and externally. She says: “We have been,...

Just Eat’s marketing budget is a “whopping figure”, according to chief marketing officer Barnaby Dawe, who believes it has to be that way for a high growth business. Speaking today (20 March) at Advertising Week Europe, he said it is absolutely right that marketing should be one of the biggest spends for the business, and that the brand spends more on marketing than technology. Dawe said he is “trying to drive efficiencies” so the “ratio of marketing spend to revenue gets lower...