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In the latest of our monthly careers podcasts, Microsoft’s Helen Tupper and Sainsbury’s Sarah Ellis discuss leadership, mentoring and the need for flexibility in today’s workplace. They are joined by scholars from the Marketing Academy who all have their say on behalf of the marketers of the future. Ellis says flexibility should be down to the individual and that the leader, individual and organisation need to work together to make sure this happens effectively. “Flexibility is very different to...

Jamling Tenzing with Huib van Bockel, the founder of Tenzing Natural EnergyFor marketers considering life after the profession, starting a business is the ultimate gamble. Often it involves giving up a prestigious, well-paid role in favour of the uncertainty and challenges that come with setting up a brand from scratch. The pay-off is the opportunity to build something, over which you have complete control and guide it through its early days of growth, ultimately with the...

Digital businesses are overly preoccupied with the online user experience at the expense of back end systems that support customer service, according to a senior executive at Shop Direct. Kenyatte Nelson, group marketing director at the online retailer, said during a panel discussion at Advertising Week Europe today (20 March) that many brands had succumbed to “magpie syndrome” whereby they would “chase the shiny stuff” and neglect to develop practical services that genuinely improved customers’ lives. “A lot...

The board of the PSA Group, which makes Peugeot and Citroen, has reportedly agreed to purchase Vauxhall and Opel from General Motors (GM).  An official announcement is expected to be made tomorrow (Monday 6 March), with ministers confident that the deal will secure 4,500 manufacturing jobs and pensions, with no immediate plans for the closure of Vauxhall’s Luton and Ellesmere Port plants.  However, there are concerns for jobs and pensions once existing contracts start to expire in 2021,...

The accountants responsible for the Best Picture mishap at last Sunday’s Oscars have reportedly hired bodyguards after receiving death threats from angry film fans.  During the show, PwC accountant Brian Cullinan mistakenly handed presenter Warren Beatty the wrong envelope which resulted in La La Land being mistakenly awarded the Best Picture gong over rightful winner Moonlight.  Described as the “biggest blunder in Oscars history,” PwC apologised for “failing the Academy” singling out Cullinan in the process for a...

Ride-hailing app Uber has been accused of using a secret program to prevent regulators from shutting it down in cities across the globe.  The software, called Greyball, looks to identity undercover officials and deny them service particularly in cities where operations have not been authorised.  According to reports in the New York Times, four current and former Uber employees have confirmed the use of Greyball which identified regulators posing as passengers by collecting data on the location used...

Disney’s live action remake of Beauty and the Beast could fall foul of Russian laws prohibiting the spread of ‘gay propaganda’ thanks to its “exclusively gay moment”.  According to reports, Russian officials are under pressure to check if the new film breaches the law with culture minister, Vladimir Medinsky, remarking that action would be taken. Another MP also described the film as “shameless propaganda of sin”.  Earlier this week the film’s director Bill Condon explained the plot line...

President Trump yesterday  angrily accused former president Barack Obama of orchestrating a “Nixon/Watergate” plot to tap the phones at his Trump Tower headquarters last autumn  in the run-up to the election, the Washington Post reports.  While citing no evidence to support his explosive allegation, according to the Post, Trump said in a series of four tweets sent Saturday morning that Obama was “wire tapping” his New York offices before the election in a move he compared to McCarthyism. “Bad (or sick)...

Editor’s note: ThinkLA’s DIG (Diversity, Gender, Inclusion) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all. Chris Denson, director, Ignition Factory Who was your role-model when you were younger? I'd have to say my mom. She grew up in the projects of Detroit, and didn't even...

They have been an inescapable fixture of futuregazing trends decks and every conference hall from CES to MWC, and now driverless cars are a reality on London’s roads. Over the last five days, Nissan has been quietly testing its new driverless cars on the streets of the capital – the first time anywhere in Europe that autonomous cars have been let loose on a dual carriageway. The modified Leaf electric cars were trialled on a complex route in East...