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  James Bond start Daniel Craig has teamed with Aston Martin and a squad of labrador puppies to feature in this pretty witty advert to promote an Omaze experience in aid of the United Nations Mine Action Service.  The ad sees the actor promote the chance to be briefed by him in person before driving an Aston Martin designed by Craig - which he quantifies the value of by comparing to the number of cute puppies he is holding.  It's a...

On the back of acquiring UK creative agency Karmarama and one of Germany’s leading digital agencies within the space of four months, Accenture Digital was on a mission at this year’s Mobile World Congress to show how it can be a single partner, not just a consultant, on big brand transformation briefs. Its appearance in Barcelona was part of an ongoing attempt to simplify what is an increasingly complicated business. Accenture Digital is just one of five...

Amazon has said that a humble typo was to blame for several high-profile websites and services it hosts suffering downtime this week. The problems beset Amazon Web Services on Tuesday, resulting in services like Slack, Trello and Quora reporting outages or slowdown. Now it has emerged that human-error, a typo made during a routine debugging, was the cause of the issues. In an online statement, Amazon said: "The Amazon Simple Storage Service (S3) team was debugging an issue causing the...

Subscription services that do not make it clear they will take regular payments at the end of a trial offer will be targeted in the budget next week. Chancellor Philip Hammond will set out plans to give consumers greater protection from so-called "subscription traps", which sting them with unexpected payments after a free or subsidised trial. Proposals include forcing companies to make small print shorter and more readable and giving customers more notice that a payment will be taken. The...

This was my first time attending Mobile World Congress, and it was not what I expected. I've been aware of MWC for a long time but had previously chosen to follow developments from afar. This year, however, I decided to see for myself what was taking place and was surprised when what I saw transcended mobile and was more reflective of what I can only describe as a European CES. Sure, there are booths with hundreds of smartphone...

Ex-California governor Arnold Schwarzenegger who replaced Donald Trump on  NBC’s Celebrity Apprentice is leaving the show. And in a statement he  suggests Donald Trump is the reason. “I loved every second of working with NBC and Mark Burnett. Everyone – from the celebrities to the crew to the marketing department – was a straight 10, and I would absolutely work with all of them again on a show that doesn’t have this baggage,” Schwarzenegger said in his...

Nike has launched a new digital tool, the Hypervenom 3 Reaction Generator, that allows soccer players everywhere to showcase videos of their goals and receive unique responses from Nike’s professional athletes. The tool gives them fun videos to share on social media and ways to boast about their shot-taking prowess. To get their goals into the generator, players, coaches and fans can upload videos to the generator through Nike via their mobile phones. When they do, they...

Simple fact: Creatives moan about clients shitting on or watering down their ideas. We get pissed. I mean, really pissed. We spit venom and sling insults around. It’s no secret. Very few of us, however, stop, take a step back, and ask if we would follow through and make the work we truly want if there were no restrictions whatsoever. Of course, you might immediately think, 'that’s the best opportunity ever for a hungry creative! No rules! Fuck yeah!' Not...

March has just begun but the TV upfront season is now underway. Nickelodeon kicked off the annual party-meets -resentation season with a beautiful event yesterday at New York City's Jazz at Lincoln Center.  Viacom's upfronts were infamous for their awkward opening shout outs to Philippe Dauman and Tom Dooley (the former CEOs) who would usually sit in the audience, stand up and awkwardly wave to everyone. This yearly occurrence, while in a corporate setting, definitely didn't communicate the vibe of...

When Facebook doubled down on its Messenger chatbot feature last year many marketers were convinced that the social network had ushered in a new era of "conversational commerce," but Mark Zuckerberg's platform appears to be dialing back a bit.  Bots on Messenger has been updated, with Facebook announcing a rejig which pushes back on text speak within the service, instead encouraging users to interact with bots via clickable menus. Facebook has told bot creators that the new persistent menus will...