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David Harbour is well aware that his recent fame from the Netflix smash Stranger Thingsis hard earned and possibly fleeting. That didn't stop him, however, from being quite outspoken and passionate at the SAG Awards earlier this awards season, which launched him to perhaps greater notoriety, at least temporarily. Harbour addressed his newfound fame, the speech and how he communicates with fans on social media at a panel at Social Media Week (#SMWNYC) in New York on Thursday...

Snake please! Nokia relaunches its iconic 3310 phone Nokia was one of the stars of this week’s Mobile World Congress when it revealed it is bringing back its retro 3310 phone (equipped with an updated version of the classic Snake game) after demand from fans. However, the brand’s chief marketer Barry French admits he’s concerned the interest in the 3310 shows people “don’t understand who we are today” or how much Nokia has moved away from being a...

Believe it or not, SXSW isn’t all taco trucks and BBQ. It’s essentially a getaway to inspirationville, population a TON of marketers, artists and other creative types who don’t only wear black (besides myself – I’ll wear any color as long as it’s black).  Roll your eyes and call me corny all you want, but hear me out. When you remove people from their everyday jobs and cities, give them the weekend and not-so-strict agendas that allow...

Lenovo has returned to prominence brands Moto, and Motorola in some markets, globally as a means of capitalising upon the recognition afforded by the retro brand. The Drum caught up with Jan Huckfeldt, vice president and chief marketing officer of Motorola, at MWC to see just where the Motorola piece fits into the Lenovo jigsaw. The Moto identity, batwings logo and sonic identity 'Hello Moto' has returned to the fold, in marketing and on products, contrasting with the announcement it would close...

Thortful CEO and co-founder Andrew PearceAndrew Pearce is proud to put his money where his mouth is. A serial entrepreneur who has founded four companies, including conference call brand Powwownow, he has seen the value time and again of allocating significant funds to marketing. This remains the case with his latest venture, online greetings card company Thortful, which is launching its first TV advert on Sunday (5th March). “When you’re starting up you have very little money,...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on brand safety appeared first on Marketing Week. Source: New feed...

Marketing Week Live and the Insight Show are back next week. Taking place at Kensington Olympia on the 8 and 9 March, the two events feature panels, keynotes and workshops delivered by some of the most learned folk in the marketing and insight industries. Tackling some of the biggest issues in marketing today and tomorrow, the shows deliver a heady mix of information, insight and inspiration that can help you become a better marketer and leader. Here...

Although CMOs have said they are concerned about Facebook measurement after the social network admitted to errors and have implied they want to change spending patterns, this is not what is actually happening, according to WPP boss Sir Martin Sorrell. Speaking this morning (3 March) at an investor event following WPP’s full-year results, Sorrell said that while brands are worried about fakes news, brand safety and measurement, they are not showing any signs of shifting budgets. “I hear...

Sony is bringing together technology from across the company for the launch of its premium smartphone, the Xperia XZ, as it looks to remind consumers how innovative the company is. The XZ phone will feature a Bravia screen with 4K technology, while the team that developed its Cyber Shot digital cameras delivered the super slow motion capture. Speaking to Marketing Week at Mobile World Congress, head of UK marketing Will Klug says: “We focus on making sure we...

Photo credit: Adam Liversage / BTBT has had a difficult few month. In January, the business was in the spotlight after an accounting scandal in Italy wiped £8bn off the stock market value of the company, while the quality of the BT OpenReach service was called into question in Ofcom’s Digital Communications Review (DCR) in 2016. And its CEO Gavin Patterson admits “not everything has been perfect”. “The past year has been a humbling experience for us all...