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Nokia undoubtedly scored the PR coup of Mobile World Congress this year when it unveiled a comeback for the beloved 3310. HMD Global, which owns the rights to the Nokia brand in mobile phones, revealed the much-rumoured device on Sunday (26 February). It marks the first time a phone has been released under the Nokia brand since 2015 and was met with a wave of publicity and excitement from both the press and consumers. But Nokia’s chief marketer...

Sir Martin Sorrell’s greatest worry and what he believes will have the greatest negative impact on future growth is short-termism. Speaking this morning (2 March) at Deloitte’s Media and Telecoms conference, the WPP boss said: “It’s not three-month-old babies that keep me awake at night. It’s the continuous focus on the short term. Events of recent weeks bring that into sharp focus.” Sorrell, who has a three-month-old daughter, said the short-termism stems from the fact we are in a “low growth...

In November 2013, Hull was named UK City of Culture 2017. Many people including locals and the media raised their eyebrows. Once voted one of the worst places to live in the UK, Hull was not a city immediately associated with the word ‘culture’. But in January this year, this downtrodden city with a bit of an image problem took 12th spot in Lastminute.com’s recommended destinations for 2017. Just above Montreal, Croatia and Japan, was Hull. At...

France passes new ad transparency law Most people probably haven’t heard of Loi Sapin – an anti-corruption law that was introduced in France in 1993 in order to make the business of media-buying more transparent. It states that media-buying agencies are not allowed to work as both the buyer and seller of advertising for their client. The law also requires that the agency can only be paid by the advertiser — meaning they can’t receive rebates from a...

Innovation will not come from installing a team dedicated to “being innovative” as that only encourages businesses to think of creativity and technology as two separate things, says Creative England’s CEO Caroline Norbury. Technology, creativity, innovation and data are “all bound together” in reality, so any attempt to split them out and treat them independently will be detrimental to a business. “As soon as you have an innovations department you’re buggered because absolutely everyone should be involved in innovation,”...

Yorkshire Tea has released a new campaign in a bid to sustain its sales growth in a declining tea market and deliver cut-through among consumers. The new campaign, created by Lucky Generals and launching today (2 March), sees the brand recruit multiple celebrities from Yorkshire, including TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers and the Kaiser Chiefs. They appear in a variety of comic scenarios aimed at demonstrating Yorkshire Tea’s “unwavering passion and uncompromising dedication” to...

Skyscanner will remain operationally independent from parent company CtripFrom billion dollar deals to mergers that failed to make the cut, the past year has been a tumultuous period for acquisitions, with clashing company cultures and struggles to retain brand identities. No failed merger is more high profile right now than the cross-Atlantic tussle between FMCG giants Unilever and Kraft Heinz. In February Unilever averted a $143bn (£115bn) takeover by US consumer goods business Kraft Heinz, which had it succeeded would have been the second...

O2 says it wants to give customers more ways to enjoy their phones and get them to more live events, as it introduces its new campaign ‘Follow the rabbit’. The ad, which was created with agency VCCP, is inspired by Alice in Wonderland and asks its audience whether they want to sit and watch something on catchup or follow a blue rabbit “through the hole” to a world of “wonder and awe”, or in O2’s case a series...

The American Association of Advertising Agencies – the 4A’s – has named Marla Kaplowitz the organization’s new president and chief executive officer. The trade association that represents the advertising agency business named Kaplowitz, CEO of MEC North America, unanimously by a 10-person selection committee comprised of 4A’s board members and let by 4A’s board chair Bill Koenigsberg. Kaplowitz, who has also worked at Ammirati Puris Lintas and DMB&B, was chosen for her deep experience at media and creative agencies,...

Based on emotions, MBLM revealed its Brand Intimacy 2017 Report which placed Disney at the top for the most intimate brand in the media & entertainment industry. The report ranked brand intimacy, loosely defined as the “paradigm that leverages and strengthens the emotional bonds between a person and a brand.” MBLM noted that emotions such as nostalgia, enhancement, fulfillment, indulgence, ritual and identity as characteristics that they looked at when determining a consumer’s bond to a...