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To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into...

Cans are usually considered the domain of fizzy drinks brands or even odd-tasting alcoholic drinks. However, this is something CanOWater wants to change by offering a recyclable alternative. The idea for the brand originated in 2015, after one of its founders, Ariel Booker, went to Thailand and was aghast at the amount of plastic polluting the beaches and found floating in the ocean. After telling his two best friends, Josh White and Perry Alexander Fielding, about the problem...

Facebook’s Sheryl Sandberg has suggested the rise of digital and mobile is leading to the collapse of the marketing funnel. Speaking at ad tech conference Dmexco in Germany today (13 September), Sandberg told delegates: “The marketing funnel itself is collapsing. It used to take time to go from research to discovery to awareness all the way to a purchase. But now you have digital and mobile that is happening faster than ever, and that is for the...

Facebook is introducing new controls over where advertising appears and around the type of content that can be monetised as it tries to allay marketers’ fears over brand safety, measurement and viewability. The changes, which were unveiled at Dmexco today (13 September) by Facebook’s VP of global marketing solutions Carolyn Everson, will apply new standards to the type of content that can be monetised around in-stream ads and its Instant Articles feature. Facebook will also begin to provide...

One of great benefits of my job is an occasional free flight and a decent hotel stay in a sexy city in return for a quick presentation. So when the opportunity came to go to New York City earlier this year and deliver a talk at the prestigious INMA conference it took me all of six seconds to say “yes” and reach for the old maroon passport. INMA stands for the International News Media Association and, with...

Yesterday (12 September) Apple unveiled its premium $999 iPhone X (pictured above), which drops the home button for an all-screen design. The X has exclusive features such as an advanced facial recognition system, which lets users create 3D masks of their faces that can be mapped onto ‘animojis’ and allows selfies to be used to unlock the device. It also contains Apple’s latest processor – the A11 Bionic – which is 70% faster than the iPhone 7...

I judge. Professionally. That is to say I have now got to the stage in my career when I  am frequently invited to judge awards. And I often accept. I willingly give up paid work to spend days viewing hundreds of entries to see what the brightest and best are doing across our industry. It is fascinating. There is some fantastic work out there. Clever, effective campaigns devised by people who have effectively used insight to engage, influence and sell. Alas,...

The vast majority of marketers do not understand the full implications of new European data laws and are ill-equipped to deal with their consequences. According to a World Federation of Advertisers (WFA) survey of major global brands that spend more than $20bn on marketing annually, 70% of brand owners do not feel marketers in their organisation are fully aware of the extend of the General Data Protection Regulation (GDPR) and just 65% expect to be fully compliant...

The partnership between GlaxoSmithKline (GSK) and Save the Children has been voted the ‘most admired’. Credit: Tommy Trenchard / Save the ChildrenStrategic partnerships between businesses and charities are increasing in scale, sophistication and potential as their true value becomes more apparent, according to C&E Advisory’s latest Corporate-NGO Partnerships Barometer. At a consolidated level, 42% of respondents suggest their organisations are engaging in deeper, problem-solving partnerships designed to address core, mission-relevant or purpose-led issues in ways that create...

Creative Work of the Week’s August bank holiday special goes to TotallyMoney and its Live With Clive spot, which transports sports pundit Clive Tyldesle into the bed of the finance brand’s customer Dan as he checks his live credit score. Designed to promote TotallyMoney’s Live Credit Score and Credit Report service, the ad was devised by McCann Manchester, directed by Theo Delaney and produced by Rose Bulow. The agency wanted the spot to convey a sense of...